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Compare And Contrast Universal And Seatold

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Universal and SeaWorld have both created a name for themselves in the theme park entertainment industry, despite being overshadowed by Disney. Disney does a very good job of catering its marketing towards children, pre-teens, and parents. They focus on storytelling and marketing immersive experiences to guests. Most teenagers feel disenchanted with Disney, and feel that it is too childish for them. They want something with more thrills and excitement. That is where Universal Studios steps in marketing it “next-level vacations”, focusing on “heart-pounding thrills and hair-raising adventures” (Universal Orlando Resort). Universal cannot invest the same amount of money in its marketing as Disney does, so it focuses on partnering with other famous

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