Universal and SeaWorld have both created a name for themselves in the theme park entertainment industry, despite being overshadowed by Disney. Disney does a very good job of catering its marketing towards children, pre-teens, and parents. They focus on storytelling and marketing immersive experiences to guests. Most teenagers feel disenchanted with Disney, and feel that it is too childish for them. They want something with more thrills and excitement. That is where Universal Studios steps in marketing it “next-level vacations”, focusing on “heart-pounding thrills and hair-raising adventures” (Universal Orlando Resort). Universal cannot invest the same amount of money in its marketing as Disney does, so it focuses on partnering with other famous
For the first part, let's start off with size and workforce of the two theme parks. According the Orlando Business Journal, Universal Studios owns about 450 acres in Orlando. However, Disney World owns almost 30,000 acres in Florida, which is about the size of San Francisco, but keep in mind only 35% of the land is actually being used. Disney World also employs about 60,000 people, making it the largest single site employer in the United States. Universal Studios Florida only employs about 12,000 people. So, Walt Disney World provides more jobs in Florida but also has more land than
As a child I enjoyed going to amusement parks. I enjoyed spending the weekends and afternoons with my family going to an amusement park. Amusement parks are something magical full of fascination and excitement for kids and grown ups. But there are some things that ruin that moment of enjoying a day in the afternoon in our favorite amusement park. Disneyland is greater than Universal Studios Hollywood because of their rides, waiting times, the prices.
Walt Disney World and Universal Orlando provide entertainment for visitors of all ages. However, it is no surprise that the intended audience for Walt Disney World is targeted towards young children. On the other hand, Universal Orlando provides entertainment for an older audience. Walt Disney World has slower attractions which are suitable for the whole family and revolve around the many different Disney movies and characters. Universal Orlando is known for its thrill rides which are loved by adrenaline seekers. Walt Disney World has very few thrill rides to choose from and not many of them are large scale roller coasters. Universal has basically an entire theme park dedicated to large scale roller coasters providing twists and turns at a high velocity for its guests. Walt Disney World keeps the fantasy going for the young children by providing meet and greets with characters from the various Disney movies. They also offer various different
Sea world is one of the top zoological organizations in North America, and it cares for one of the largest animal collections in North America. Their commitment to animals broadens around the world through the contribution of compelling financials and resource support for wild life conservation, wildlife rescue and education programs worldwide. Sea World also creates a unique entertainment experience that connects imagination with a passion for nature. Their theme parks and products have influenced many in celebrating, connecting with and caring for the natural world. And these we see being shared through the power of entertainment. The company owns and operates 11 U.S(Sea World, 2014). theme parks, which include the popular Sea World, Busch Gardens, and Sesame Place brands that hosted more than 23 million guests in 2013. Although Sea World has all these good motives in mind for the society; however, the whole idea of bringing the wild closer to the public has led to various casualties.
Are you looking for an amazing trip full of fun, surprises, and thrills? Well, when looking for the best combination of these, Universal Orlando is the top place to go. Whether it’s the exciting twists and turns of the 3-D rides or the drop in your stomach as you are about to come flying down a rollercoaster, visiting Universal Studios, Orlando, will make memories for a lifetime. The thrilling and exciting rides, amazing characters and the layout of the two Universal Parks makes Universal Orlando unique and by far the best theme park to take your next vacation. Universal Orlando has rides for everyone, whether you prefer less jarring rides or if you love the drop of an amazingly-fast coaster.
SeaWorld has still struggled to bounce back after the loss of visitors from its killer whale controversy, and the boom of expansions with its competitors. “SeaWorld has very price-sensitive customers. Disney 's customers are less price-sensitive”, said Robert Niles, editor of ThemeParkInsider.com (Pedicini, 2016). SeaWorld said it moved away from discounting too
Disney has survived many competitors coming into the space by leveraging its powerful brand and experience. This does not indicate they can stop trying to be relevant. Video games and the rise of virtual reality are becoming huge threats to the theme parks. Why pay a premium for a one time admission when you can buy a virtual reality headset and play basketball with Lebron James. Disney has slowly adapted but must act quicker in the future on new technologies to stay relevant.
Disney is an extremely popular corporation that has many viewers, especially young impressionable viewers. Children base their ideas and identity by the things they learn and see in their surroundings.
The Walt Disney Company is known throughout the world as a leader in entertainment. The strategies that the Walt Disney Company have used include competitive advantage, a growth strategy, and a renewal strategy. When a person mentions a theme park, Disney is the first park that comes to mind. They were not the first theme park, but they have mastered the art of creating memories for adults and children alike. As a former employee of Disney I can vouch for the amount of effort that goes into
Originally a place where movies are made, Universal Studios has transformed into one of the most visited theme parks due to its unique idea of allowing people feel like being behind the scenes through its attractions, which actually appeared in the movies that the company produced.
Successful companies such as the Walt Disney Company, along with its subsidiaries, always face tough competition across their numerous markets. Competition is not only restricted to products and services; each Disney segment also competes against other companies for talent. Recruiting creative and skilled workers, and retain them is what makes the Walt Disney company leader within the industry. Disney Parks and Resorts business' main competitors are Comcast Corp which owns the Universal Studios theme parks, Six Flags Entertainment, and Cedar Fair, to name a few. The Disney Cruise Line and its Disney Vacation Club brand compete with Carnival Corp in areas that also include entertainment, lodging, tourism and recreational activities.
(Bhasin, SWOT analysis of Walt Disney - InternaL analysis of Walt Disney, 2018). The company’s wide range of assets could be a weakness because managing the different theme parks, products and services they offer could reduce efficiency and result in Disney losing its strategic focus. Another limitation Disney parks face is that most of its target audience are children and while they play a part in influencing how adults spend their money they aren’t revenue drivers. Disney’s opportunities come from the advantage they have when investing, developing, and creating new attractions for their theme parks that draw in new visitors year-round. Disney world is threatened by the competition of other theme parks in the same geographic area such as
Disney parks are known for their clean and well designed atmosphere. However, they felt short in providing the same experiences to Euro Disney customers. Euro Disney failed to deliver the high level of customer service standard to Disney theme parks are known for their, as well as failing to provide the service needs that were unique to the European market.
Even in the United States, Disneyworld (Florida) and Disneyland (California) vary in there social forces. Cast Members (Disney’s term for employees) in CA are trained to be friendly and greet every guest, while in FL they are trained to only greet guests who seek them out. The political, legal, and regulatory factors again, vary from theme park to theme park. The parks in the United States have more restrictions than say those of Hong Kong, China. In the U.S, minors (age 15-17) are only allowed to work 20 hours a week. In Hong Kong, young persons (ages 15-17) are allowed to work up to 48 hours a week. Regulatory factors such as this differ in each region. The Walt Disney Company Parks and Resorts has quite an extreme variety of natural environments. The weather in Florida for example can get in the 100’s regularly whereas in California it can get as cold as the low 50’s. These weather conditions actually are a big factor in guests determining which park they want to visit. Technology seems to stay consistent between most of the theme parks. In fact, many of the theme parks have some of the same rides at their parks. The global forces actually can create threats to the company. The addition of the newest theme park to the company, Shanghai Disney, took several years to become accepted. This has been common throughout the duration of The Walt Disney Company. Many people vote against a new theme park or resort because of the crowds that it
The Disney differences are “high-quality creative content, backed up by a clear strategy for maximizing that content`s value across platforms and markets”. Not only that, it also it is the undisputed long-lasting champion of all vacation destinations in general, and theme parks in particular. That reason is that they do it all right, and no one else comes close. For sure, Disney Difference will affect the company’s corporate, competitive and functional strategies in a positive way. The corporate strategy should include some questions like “would it work?” which means suitability, “can it be made to work?” which is