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Comparing Gender And The Media

Decent Essays

3.2 Gender and the Media.
3.2.1 The portrayal of men in films
There are a variety of men portrayed in modern films: ranging from the most common “manly man” to the “goofball” to the slowly emerging more sensitive man: one who is more comfortable with stereotypically “female” emotions such as sadness. Men in films such as “The Hangover” fall into the “lad” category, characterized by their immaturity, and adolescent behavior (Moore 1998:209). Men are also portrayed as the “warrior”, or “hero” in films such as “Saving Private Ryan”, or “San Andreas respectively. Both films demonstrate male actors in traditionally male roles, saving the day, often rescuing women (more so in the latter than the former). Men are also portrayed as “players” or …show more content…

MPDGs are said to help their men without pursuing their own happiness, and such characters never grow up; thus, their men never grow up. (Wikipedia) This trope is particularly disliked amongst feminists due to the portrayal of women as not only objects for the male to obtain, but also because of the negative light it shines on women.
3.2.3 The “narcissistic” man
The narcissist is characterised by status – all the right labels, the best grooming, and the perfect wife (Fourie 2008:313). Many men in media are portrayed in this light, such as Don Draper from “Mad Men” who only wore the most expensive suits – both as a status symbol, and as a means of intimidating and impressing those in his field. The narcissist is also used often in adverts, such as George Clooney posing for Nespresso – these ads appeal to the narcissist who will view a Nespresso machine not only as a status symbol, but to make themselves appear more attractive through the acquisition of the machine.
3.2.4 The “yuppie” man
The Yuppie must have. (Mort 1996:172). Yuppies are often portrayed as young, single men who make it their mission to have the best of everything – designer suits, sports cars, watches. They

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