The purpose of this memo is to compare and contrast two individual magazine websites: Seventeen and National Geographic. From their titles alone it can be understood that they cater toward extremely divergent audiences. Seventeen which forms a convenient source of celebrity gossip, fashion advice, and more, reflects the adolescent values, needs, and attitudes. For example, the overall format might reflect the average reader’s appreciation for gossip, speculation, or their need for a kind of vicarious thrill. The advice and tips scattered throughout might assist readers in making decisions. Alternatively, National Geographic contains informational articles relating to science, current events, archaeological findings, and much more. It is designed for a more mature, intellectual, adult audience …show more content…
During my observation of both magazine websites I noticed various differences and a few similarities existing between the two. Upon entering the Seventeen website, the reader is immediately assaulted by pink, animated unicorn heads and headlines making heavy use of superlatives, active voice, and exaggerated claims. Further down is an enormous mass of assorted celebrity gossip and news, fashion, and make-up advice. Snappy headlines attempt to snag the attentions of the skimming reader, promising lurid gossip and life changing tips, attached to each headline blurb are photos of celebrities, models, and more which highlight the topic or subject of the article. Overall the impression left is exaggerated and sensationalized. On the other hand, National Geographic exemplified a different approach. A plain gold logo inset into a solid, obsidian background followed by science and nature themed photographs highlight the titles of the articles. Rather than using superlative, garish language and imperative, urgent style such as is used in Seventeen’s headlines, it chose more declarative or
The New Yorker is a magazine that is published weekly and reports on multiple topics such as: business, politics, international affairs, and technology. After researching the reader demographics of this magazine I’ve come to discover who actually reads The New Yorker. The statistics I found on the reader demographic consisted of age, sex, social economic background, education and political views. When this magazine was first created in 1925, the publishers had a target group of readers that they were attempting to reach out to, still today the same group of readers are targeted.
Visually looking at the two different covers, the amount of space given to the 2-3 major stories was about the same. In both, the biggest space was taken by the pictures. In the NYT, an image of stalled cars on the highway in Atlanta took the biggest space and the next biggest was an image of two children crying with a chard car behind them. In the WSJ, there was a collection of charts that displayed data about the stock market and another of stranded people sleeping in a store in Atlanta. Both of the newspaper share this trait, the most of space going to the pictures. Another similarity would be that the written articles shared length, for example in the NYT the story of obesity and Russian missile test were about the same and in the WSJ the articles of Reid and movie productions were also about the same.
Have you ever thought about what people back in the day read in their spare time since we all just immediately get on our phones? I compared and contrasted the August 2015 Time magazine, and the June 4th 1864 edition of Harper’s Weekly. I have come to the realization that when people say times have changed, they are not kidding. It is crazy to read in between the lines and see how Americans lived over 150 years ago. The way things are placed and discussed are very different in both Harper’s Weekly and Time Magazine, but the two are similar in some ways also.
Walter, W J. “Language of Publication English; EN.” Godey's Lady's Book, and Ladies' American Magazine (1840-1843); New York, Dec. 1841. American Periodicals, search-proquest-com.proxybl.lib.montana.edu:3443/docview/126094405?accountid=27237.
On its debut in 1982, USA Today was reckoned as America’s first National general-interest daily newspaper. Being the global information juggernaut that he is, Gannett managed to identify a gap in the market that he identified as an opportunity for the leading to-be newspaper of the united States. The opportunity was the void gap in the market. Attention to the business traveler was the least attended to
77). This information seeking is not only for educational purposes but also to assist with transitioning into being a teenager (Abbas & Agosto, 2012, p. 77). Tweens are able to explore different information sources so they are able to develop trust and expertise through trial and error (Abbas & Agosto, 2012, p. 77). However can risk information quality to avoid embarrassment amongst their peers (Abbas & Agosto, 2012, pp.
I was freshman in high school when I first stumbled upon a copy of Newsweek. What caught my attention was its trademark title: white type, red highlight, an implication that stories of great consequence lay underneath. Such bold lettering made me pause for a moment, and I was persuaded to flip through its glossy pages. To my surprise, I was easily captivated.
When looking over issues of Cosmopolitan magazines, it is clear that every month similar patterns appear across the issues. These similarities are not only seen in the photos used on each cover, but they are also in the wording used by the editors.
Valuing what is at stake once the decision has been made, can help make the choice for the editor. Perhaps, the age of the readers, as most are young, teenage girls, increases the stake of the readers’ trust. Similarly, threatening the model’s image with a bad spread, could have long-standing repercussions. Specifically, in this situation were the editor is trying to decide between the two options, but limited additional information is available, the possibility of losing readers trust versus losing the trust of a model must be evaluated.
The target audience for both magazines are for men and women from the ages of 18 through 45+, who are interested in fashion, luxury, and various lifestyle aspects. Both magazines mostly target the male gender, but 35% of GQ’s audience is of the female gender. The income level is targeted at people who have a more than average amount of income. GQ helps 83% of readers to keep updated on the latest men fashion and style, so does Out magazine. 75% use GQ recommendations when buying clothing. Out predominantly targets the exact same aspects, but streams it more towards the Gay Community.
Despite the decline of the newspaper industry, USA Today has found the ways of differentiating and staying away from the commodity status of most news sources. It means that USA Today put their readers’ interests above the financial benefits. First, the paper's focus will now be on its digital operations. Furthermore, it will emphasize breaking news on its Website, aiming to post articles within 30 minutes of a breaking news event. It will create a stand-alone sports segment called USA Today Sports. Additionally, it will shift more of its resources toward making content more available in digital form, an effort to win a larger share of the tablet and mobile phone news market (Peters, 2010). Second, they deliver the innovative content that is
The internet has been around for a few decades now and several people are accustomed to using it in their everyday lives. Recently however, an author named Nicholas Carr published a book arguing that the internet is not good for us, and our brains. He claims that the internet is making us into shallow individuals, hence the name of his book, The Shallows: What The Internet Is Doing To Our Brains. After reading this book, I must agree with Carr’s argument that the internet is altering our mindsets.
Nicole Calle October 29, 2015 George Miller Journalism and Society Media Comparison Glamour and Cosmopolitan Glamour and Cosmopolitan magazine are both concentrated on lifestyle and beauty concepts for women. However, each of them display similar but different content in their articles and attract a very different type of reader. Their difference is also marked in the way their content is visually displayed and in the overall style of each magazine. Advertisement also plays a contrasting role between Glamour and Cosmo. Upon first glance, the visual of these two magazines is the first differentiating factor between them.
Our favorite articles often seemed less like typical content marketing posts, and more like magazine articles. They had the whiff of being highly credible, well researched, and well reported.
In ‘Tragedy, The Enquirer, and the Critics’ the authors talks about all tabloids being very similar in the sense of them all writing modern versions of tragedies. This became more obvious the closer i analyzed these magazines. For instance, in Life and Style magazine one of the main articles was about how Tim Mcgraw has lost weight. First hand it that seems like a good thing but the further you get into the actual article it talks about how unhappy he was with himself before he went and lost all the weight. In the end of course he is happy with where he is now. Magazines like Life and Style tend to be more of a good outcome story while magazines like The Enquirer are not.They usually go with a harsher story. For example, an article about Matthew Perry’s relapse. They talk about Matthew going in out of rehab and how everyone believe he was sober but was evidently not anymore.