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Comparing Seventeen And National Geographic

Decent Essays

The purpose of this memo is to compare and contrast two individual magazine websites: Seventeen and National Geographic. From their titles alone it can be understood that they cater toward extremely divergent audiences. Seventeen which forms a convenient source of celebrity gossip, fashion advice, and more, reflects the adolescent values, needs, and attitudes. For example, the overall format might reflect the average reader’s appreciation for gossip, speculation, or their need for a kind of vicarious thrill. The advice and tips scattered throughout might assist readers in making decisions. Alternatively, National Geographic contains informational articles relating to science, current events, archaeological findings, and much more. It is designed for a more mature, intellectual, adult audience …show more content…

During my observation of both magazine websites I noticed various differences and a few similarities existing between the two. Upon entering the Seventeen website, the reader is immediately assaulted by pink, animated unicorn heads and headlines making heavy use of superlatives, active voice, and exaggerated claims. Further down is an enormous mass of assorted celebrity gossip and news, fashion, and make-up advice. Snappy headlines attempt to snag the attentions of the skimming reader, promising lurid gossip and life changing tips, attached to each headline blurb are photos of celebrities, models, and more which highlight the topic or subject of the article. Overall the impression left is exaggerated and sensationalized. On the other hand, National Geographic exemplified a different approach. A plain gold logo inset into a solid, obsidian background followed by science and nature themed photographs highlight the titles of the articles. Rather than using superlative, garish language and imperative, urgent style such as is used in Seventeen’s headlines, it chose more declarative or

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