Competitive Advantage Of Amazon

Also, Amazon has emphasized on building “several distribution centers around the world to hasten deliveries”(Hof and Himelstein, 1999). Coupled with its software it provides a “laser-like focus on the buying experience”(IT Business Edge, 2012). Such a system and service is what draws customers towards Amazon and subsequently retains them.

Amazon.com was founded in 1994, it started by selling books online. As it grew, the company started offering various products and services. Some goods include: DVDs, videos, electronics, camera and photography, clothing apparels, shoes, and so forth. Other retailers have merged with Amazon.com to offer diverse quality of items based on different degrees of usage, such as new, refurbished, and used items. The company 's headquarter is in Seattle, Washington. It has six global websites that serves customers that are based in the United States, the United Kingdom, Germany, France, Canada, and Japan. Their website features: e-mail order verification, customer review on products, and one-click shopping.

In the process of developing its network to support its services, Amazon.com has built out an infrastructure that includes 145 warehouses around the world (84 in the United States, 29 in Europe, 4 in Canada, 10 in Japan, 15 in China and seven in India) that together account for more than 40 million square feet of space. Additionally, Amazon has made significant investments in material handling systems, including the acquisition of Kiva Systems for $775 million in 2012, which is working now as an Amazon subsidiary designing robots, developing software and other hardware that has been used in the distribution facilities of companies such as The Gap, Office Depot, and Staples (Lieb, 2014).

Amazon.com, Inc., on May 28, 1996, started offering a range of products and services through on-line webpages. This new company began to offer products including merchandise and content that was purchased for resale from multiple vendors and sellers ranging from lots of third-party ways. The Amazon.com business has three different segments within its operating environment: Amazon Web Services, North America, and International make up the operating areas. The North American area for Amazon has segments that focus on the sales from retailers of consumer items or product from sellers through its website Amazon.com.

Due to the growing competition and diminishing market share, companies are opting for different strategies to achieve their survival objectives as well as growth. Companies are thus executing grand strategies to provide their businesses with a clear direction for its strategic actions. These strategies, therefore, aim at both short term and long term sustainability and growth, and they include innovation, market development, product development, and concentration.

The Computer Hardware consists of dozens or more computers linked together by data communications hardware (Kroenke 11). Software roles would consist of hundreds of different programs that coordinate communications among the computers, along with other programs that help to streamline the process of picking, packing, and shipping products from the warehouse (Kroenke11). The system may store Data relating to customers’ orders, customers profiles from previous orders, product information along with inventory, among other facts relating to the shipping process. Hundreds of different Procedures are followed by customers, warehouse employees along with the shipping companies (Kroenke 11).The roles played by People include not only the users of the systems, but also those who operate and service the computers, also those who maintain the data along with those who support the networks of computers (Kroenke 11).

Amazon Web Services is a cloud computing platform which was to provide online services to websites (Rouse, 2014). Amazon is comprised of software development and customer service centers around the world (Rouse, 2014). At Amazon, workers are encouraged to tear apart one another’s ideas in meetings, toil long and late and held to unreasonably high standards (Kantor & Streitfeld, 2015).

Amazon focuses on global reach, putting customer first,, and extensive selection of products through its vision which is “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online” (Gregory 2016).

Anderson, K. (2016, April 4). How is amazon able to offer products for much cheaper than a lot of other online retailers? Retrieved September 12, 2017, from https://www.quora.com/How-is-Amazon-able-to-offer-products-for-much-cheaper-than-a-lot-of-other-online-retailers

There are currently several platforms that have been developed to support a business that is primarily done via e-commerce. These platforms will integrate with the various business channels and centralize inventory. Since KOR’s sales platforms (i.e. Amazon, www.korwater.com, etc) are decentralized, inventory will be kept in one bucket; allowing for all inventories at various locations to sync together. This would mean, if a customer purchases a product on Amazon.com, the inventory will then sync to all channels.

Group 8d Tutor: Paul Simmonds Candidate Numbers 719250 230316 787051 255769 268704 717398 415529 207314

The company has many strengths. First, Amazon is the world’s leading online retailer. According to the 2016 Annual Report, Amazon had total net sales of US $135, 987 million in 2016. These total net sales include three segments which are North America, International, and AWS. Second, in comparison to many companies, Amazon has a superior logistics and distribution system, which allows the company to actualize improved customer fulfillment. Third, with its prolonged strategic drive on low-cost, differentiation, and focus, Amazon offers a wide range of product at low prices to customers. Fourth, Amazon enjoys global recognition from its customers. As stated earlier, Amazon built a strong brand in very little time. Finally, the

Amazon.com, Inc., Wal-Mart Stores, Inc., Best Buy Co., and Target Corporation have large revenues and market share. Amazon.com can decrease costs for more competitive pricing as well as offer potentially valuable bundles. Other competitors in both gaming and communications are Saturn, Carrefour, Auchan, FNAC, as well as K-Mart, apart from JB HiFi stores, Verizon, T-Mobile, AT&T, Boost, Sprint MetroPCS, and GoPhone. Their capabilities are in their technological resources and market footprint. In terms of consoles, Sony and Microsoft have strong brands and manufacturing strengths.

The combination of the two firms also has its own SWOT analysis. The SWOT analysis of Amazon Whole Foods market focuses mainly on the strengths and weaknesses, which is linked directly to the nature and strategies of the firm. It also focuses on the opportunities and threats that can shape the grocery industry, as well as globalization. The SWOT analysis would help the management of Amazon – Whole Foods to make better decisions on dealing with the business and coming up with strategies to combat other grocery retailing stores like Wal-Mart, Kroger, among others. If Amazon and Whole Food markets could strategically and carefully analyse and review the SWOT analysis, then they would acquire and maintain a dominant position in the market. Without

With the proliferation of communication and information technology, particularly the Internet, most business organizations have been at the forefront to join the e-commerce platform. Amazon is considered as one of the existing and largest e-business platform in the world. This report outlines Amazon’s strategic intent and key resources and capabilities. In addition, the report will also include an analysis of the company 's assets and capabilities that have provided it a sustainable competitive edge as well as, the recommended future strategy of the giant online organization. Amazon defines its line of business operations based on product and service sales, fulfillment, digital content subscriptions, publishing, and co-branded cards. The company 's line of business is defined as an online store, Internet service provision, and the Kindle ecosystem. This project will explore the truth that has made the online company to be considered as the top online retailer, which mainly focuses on strategy. This report also outlines how inventories play a fundamental role in the organization 's business or corporate strategy. The other issues covered in the report include the approach used by the online company deal with the supply chain and the reason behind fast shipping fast. The paper will outline the finance statute of the company and whether the finance effect will bar the organization from developing in future. In order to achieve the answer to the questions