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Competitive Strategy Of Couche-Tard's Retail Industry

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Couche-Tard is the leader in the Canadian convenience store industry, further boosted by the recent acquisition of their competitor CST Brands Inc. One can thus see that Couche-Tard has a strong competitive ability. Their competitive ability can be seen from the market position in North America. As of June 30, 2017, Couche-Tard’s network comprised 9,424 convenience stores throughout North America. Its North American network consists of 18 business units, including 14 in the United States covering 42 states and 4 in Canada covering all 10 provinces and employing a high number of workers. 2.2.2 The strength of potential entrants The retail industry shows a low cost for companies wanting to enter the industry. However, these new entrants will not be a direct threat to Couche-Tard, as they established their strong market position throughout the past 37 years by continuously expanding their reach through acquisitions. 2.2.3 The bargaining power of the supplier Retail industry depends on their supplier which thus indicated that supplier within the industry have a high bargaining power. The supply chain agility of chain stores has improved over the past several years, as evidenced by their ability to increase inventory turnover by 2.6% per year between 2002 and 2008. The largest discrepancies between chain and non-chain stores regarding inventory turnover growth occurred in the home electronics and appliance stores, computer and software stores, specialized building materials

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