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Connecticut State Dental Association Case Study

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Key Takeaways 1. Insights gleaned from the 2016 qualitative research re-affirm the findings from several other member research studies over the past five years. 2. CSDA must better link its value proposition to the ability to make its members more successful by connecting professional needs with the relevance of its unique member benefits. 3. CSDA’s value proposition must be clearly defined and effectively communicated in order to combat an increasingly apathetic membership. Background The Connecticut State Dental Association (CSDA) is a professional membership organization of approximately 2,670 members, including dentists, dental hygienists, and dental assistants. CSDA was interested in conducting focus groups with licensed dentists to acquire

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