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Purchasing Luxury Goods Essay

Decent Essays

Purchasing Luxury Goods: consumer behaviour of international students in the UK By SRICHAN SRIVIROJ 2007 A Dissertation presented in part consideration for the degree of MSc in International Business. i Acknowledgement I would like to express my deepest sense to my supervisor Dr. Nick Ellis for his patience, time, and guidance. I am also in debt for his valuable time in scrutinizing through this study, which could have never been accomplished without his excellence advice. I would like to thank all the students that took part in collecting valuable data towards this research. I am thankful to Thada Pongsawang for his recommendations and suggestions in every stage of my work. Finally, I would like to …show more content…

……………40 4.1 Quantitative Results…………………………………………..40 4.1.1 Demographic characteristics of respondents…………40 4.1.2 Consumer behaviour of students purchasing luxury brand products……………………………………….43 4.1.3 4.2 Hypothesis testing………………………………........57 Qualitative Results…………………………………………..63 CHAPTER 5: DISSCUSSION……………………………………………………..68 5.1 How culture difference between Eastern and Western countries influence consumers into purchasing luxury brand products?.......................................................................................68 5.2 What are the motivational factors that encourage young consumers into purchasing luxury brand products?.......................................71 5.3 Is there other factors that influence young consumer into purchasing luxury brand products?................................................74 CHAPTER 6: Conclusion, Limitations, Future Recommendations, and Managerial Implications………………………………………………77 6.1 conclusions………………………………………………………77 6.2 Limitations……………………………………………………….78 6.3 Future Research Recommendation………………………………79 6.4 Managerial Implication………………………………………….79 APPENDIX Appendix 1: Questionnaire……………………………………………………………..81 References………………………………………………………………………….83 3 TABLE CONTENTS ____________________________________________________________________ Table 1: Frequency and percentage of respondents classified by demographic characteristics Table 2: Percentage of

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