Consumer Perception And Consumer Behavior

1173 Words Sep 29th, 2015 5 Pages
What is Consumer Perception? Businesses must always strive to satisfy consumers’ wants and needs. In order to do so, marketers conduct research to learn consumers’ impression and awareness on the companies and their opinions on the companies’ products and services. Consumer perception is defined as a process where consumers select and gather information then form opinions regarding products. Together with advertising, consumer perceptions strongly affect consumer behaviors. The study of consumer judgment offers the companies opportunities to know how their consumers behave in the markets and to develop marketing strategies in order for the companies to reach the primary goal of earning a profit.
What Affect Consumer Perceptions? Consumers form their judgments based on their history with the brand and quality of the products. Price and advertising shape consumers’ knowledge and attitudes.
Experience and Reputation Many consumers continue to buy products from the same brands because they have built a trust toward the companies. Since the products have met customers’ standards, they usually rate the brands positively, feel comfortable buying from those brands and recommend them to other people. New customers become interested in the companies after their acquaintances introduce the products to them. As customers are easily persuaded by the majority, they rate the companies based on what they learn from other people. Companies want to build a long-term relationship with…
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