Converse Analysis

Navy blue with silver eyelets, no laces, a white toe cap, and a black racing stripe. What could be so special about a shoe? To a child, shoes are just something that you sport until your feet bust out of them, or until you wear holes into them. I was eight years old when my feet stopped growing, when I got my first pair of converse, and when my shoe obsession began. The first place I took my Converse was on the third grade trip to Camp Mary Orton. I was nervous about going somewhere new for an entire week, but my fresh-out-of-the-box shoes gave me the confidence to do anything. The muddy earth no longer daunted me and the idea of climbing a wooden pole named after a diaper company (the Pamper Pole) did not shake me. The thought of failing to scale a rock wall could not phase the confidence that my new shoes provided. If the shoes could walk me through the halls of the school, perfectly matching the plaid of my jumper, then I could handle whatever challenges camp threw at me.

sale of Nike’s high-margin products to high-end customers. Regardless of the low cost of the World Shoes, they

If companies continue to develop limited and collaboration sneakers, the market will continue. Furthermore, the secondary market as well continues to excel is because of the emotional attachments sneakerheads have to these sneakers. The shoes to sneakerheads are an expersion of who you are but also a way to express your own uniqueness and sepreate from the sameness in society (Caroline Cunningham, 5.)

The first shoe with the Nike Swoosh was introduced in 1972, and with it an ancient flame was rekindled. This started what would become the most popular and well known brand name in the history of the shoe industry, and did justice to the ancient goddess of victory for which it stands.

In this paper, we present an elaborate analysis of the marketing mix employed by Nike in its marketing strategy. The marketing mix is conducted on the basis of the concept of "marketing mix" which is usually referred to as the "4Ps" as an important means of effectively interpreting as well as translating the marketing strategy into practice as noted by Bennett (1997).A recommendation is also provided.

Customers make purchasing decisions based on the information they have among products and the values of goods a company offers. For that reason, companies have to promote their products to increase products awareness. In order to achieve organizational goals, companies must understand the market’s needs to ensure the success of their businesses. Such information can be gained through research. The industry that will form the basis of this paper is Western Canadian Shoe Association. The three brands under study are Reebok, Adidas, and Nike.

The company’s logo is also embedded artistically along the top portion of the tongue that sticks out wittingly behind the bright blue of the lace locks. To cap off the beautiful design, the back of the shoes contains subtle jumpmans in full flight above a classy imprint that reads just one word: AIR. The “UNC” might seem ordinary and subtle; however, make no mistake about it, it is a true work of art.

Gear (Selke, n.d.). " Skechers is known for its brash style and unabashed flirtation with the celebrity culture that includes athletes, musicians, and reality-stars to advertise the products that Skechers has to offer. (Selke, n.d.) In the 25 years that the brand has been around it has been risen to be known as one of the top fine sports footwear brand in the world according to Forbes. (Selke, n.d.)

Since then, the fashion world took notice of the humble rubber shoe.” When Jesse Owens wore Adidas, it became so popular that the fashion industry noticed. However, Michael Jordan might have made the biggest popularity impact. Chan says “One landmarks moment in the history of sneakers was undoubtedly in 1984, when Michael Jordan signed a contract to wear a pair of sneakers from Nike called Air Jordans. Even though Jordan has retired, Air Jordans continue on as one of the best selling footwear in the

In our shop you will always find a selection of classic All Stars in different colors and exciting variations from current collections. Click here and take a look at our current models.

When we were younger, it’s quite a must that we must own a pair of Keds, a street-styled pair of sneakers meant to be used on our daily lives as students. We have flashed each other with different variations of it, from the solid-colored ones, the printed pairs or the wide variation of materials used for it. We have played with its laces, the eyelets or even personalized some just to be different from the rest. Since everyone is wearing it back then, it’s quite different for one to rise above the trend until it somewhat died out as we move along adolescence. If you wish to still sport your favorite pair of Keds now that you’re a full-blown adult, we’d definitely help you out with some inspirations that will make you love the brand again, and might force you to cap some pairs now for your future ensembles.

As the brand name of Nike continue to soar, other companies in the industry; learning from the success Nike has experienced, start focusing more on brand development to keep up with the increasing levels of competition. These companies resort to brand maintenance, which has become the main target in this industry due to product differentiation made by Nike. Nike, being market-advantaged, produces an extensive range of products, through which it gains a balanced level of profits. This has influenced rival companies to initiate a new range of products in their businesses too. Previously these companies had high risks of failing in business, if their single products did not appeal to the market. Due to the impact of Nike’s business strategy, the other companies are also enlarging their product range,

Nike’s main strategy revolves around product branding. Their brand compromises of a swoosh logo which is accompanied by a message of “just do it”. The logo was imprinted on all of their products with the message developed to express the individuality of their target group. The branding was further promoted by Nike’s relentless approach on the quality of their product as demonstrated when considering overseas business opportunities, quality must not be compromised in order to do so. This ensures consumer satisfaction and loyalty towards Nike.

Over the years Clarks has introduced many innovative designs such as Dessert Boots, 'Wallabees', 'Softees', 'Springers' (with air filled soles) and a CICA range of sports shoes, which has consolidated the Clarks brand as one of quality and innovation.

The report is about Nike, regarding the case study. The report elaborates on the aspects including buyer behaviour, brand image, consumer decision making, and marketing research techniques applicable to Nike. 3.0 Introduction Nike is the worlds number one sports shoe company. In the US Nike dominates 35% (source: see appendices) of the sports shoe market and its products are sold in more than 140