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Cooplast Value Chain Example

Decent Essays

Value chain
Value chain is a part of the company’s core competences which plays a very important part to get competitive advantage on its competitors. A value chain is a whole series of activities that create value or add value to the end product. The total value delivered by the company is the sum of the total value built up all throughout the company. Michael porter developed this concept in his 1980 book ‘competitive advantage.
The significance of the value chain, the value chain concept focuses more on the more profitable area (which allow the company as a whole to gain competitive advantage) rather than the less profitable area (which hinder the company from getting a lead in the market) during the whole process from raw material to end …show more content…

Operations- to produce more skin care products it consists of more production sites or ability to produce more in the existing manufacturing units. Coloplast has its manufacturing units in china and Hungary and US where cost of production is less than Denmark.
Outbound logistics- it will consists the process of supplies from Coloplast’s manufacturing units to the end customer or distributors. It also depends on the company’s relation with the distributors.
Marketing and sales- coloplast is already brand name in the global leader in the market which helps it to reach many customers. Coloplast also has updated website and updated information on their social media pages and also monthly magazines for their new and existing …show more content…

Human resource management- coloplast has more than 10.000 employees globally. To manage this number of employees a company needs an experienced team of board of human resource personnel who can follow up that all the employees are meeting company’s needs. Since coloplast planned to move their production in other low cost countries they decrease the number of employees in Danish manufacturing units and put them for other innovation centres, which gives company a favour of cost cutting and focus on procurement instead of producing more.
Infrastructure- coloplast’s global leader status proves that they have the best infrastructure worldwide; it means they have the same code of conducts at all of their national and international locations. The main role of the company is to give less focus on the production and more focus towards sales. Coloplast is divided mainly in two sections, chronic care and strategic business care. It has separated both sections so that they can focus on different segments with different strategies. As we can see (in figure below) the company is also divided into two different sections which is global operations and global business support functions, which shows that coloplast is focusing on every single aspects to sustain the competitive advantage

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