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Value Chain Analysis: Stilssim

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Internal Analysis In order for the strategy to be successful it should realistically assess the company’s internal resources. An internal analysis is used to identify the strengths of the company and identifies the weakness to overcome in the strategy. The internal analysis will help with understanding the internal issues that exist at StilSim by evaluating a value chain analysis, a resource analysis, core competencies and a stakeholder analysis.
Value Chain Analysis
A value chain analysis is a strategic analysis of an organization that uses value creating activities (Dess, McNamara, & Eisner, 2016, p. 76). The value chain analysis describes a company’s activities and relates them to an analysis of the competitive strength of the company …show more content…

88). A tangible strength of StilSim is its cash position. StilSim has a high cash ratio. This means the company has funds to invest into the company. This is also a tangible weakness because StilSim is not using the cash to improve the company. Another tangible resource strength is that the company has a manageable debt. StilSim total debt ratio is .23 (Franklin University, 2013). This is a very manageable debt. StilSim’s debt is also a weakness because the trend of StilSim’s debt is increasing. StilSim is profitable is another tangible strength. The company continues to make a profit however the company revenue and net income are declining. The final tangible resource strength of StilSim is that the company has multiple locates. StilSim is located in capital City, Lakeside and Mountain View. A weakness of the multiple locations is that each location has different …show more content…

89). An intangible strength that StilSim has is its experience employees in the staffing field. A weakness is that the company does not have any procedures in place and each location works in a silo. With the experienced employees comes another strength which is the knowledge of the industry. Each experience employee has knowledge and experiences of the industry. Another strength is StilSim’s brand and reputation. The community in Capital City knows and trust the StilSim brand. A weakness is the rolodex that Sue Maxim brought with her from a competitor. The use of the rolodex would be unethical and could cause legal issues. StilSim has a customer network in place and the company has been in business for 25 years are additional strengths. Finally, StilSim has innovative employees that have many ideas. Mary and Carlos both have brought forward several ideas to help the company grow. A weakness is that they don’t have the authority to implement the

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