Corporate Culture

2059 Words Mar 12th, 2005 9 Pages
Utilising the video case study of ‘Egg Finance' (Slave Nation, Channel 4), critically examine the extent to which corporate culture is used as an effective tool for the achievement of organizational goals.

Corporate Culture is widely used in many organisations and has a variety of definitions. It has been defined by Koozes, Caldwell & Posner cited by Moorhead/Griffin, (1989:494) as:
"a set of shared, enduring beliefs communicated through a variety of symbolic media, creating meaning in people's work lives."

The argument to be taken in this essay will identify the usefulness and necessity for corporate culture to gain organizational success. In order to do this the argument will be utilized by supporting the theories of Emile Durkheim,
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This will make their customers feel happy and satisfied with the service, thus aiding to achieve organisational goals.

In order to gain corporate culture, Durkheim, (1901), believes that management will need to form and shape their employees. The management of Egg Finance have achieved this. Employees feel that they are being creative, nevertheless they are actually being derived from the management standardization. This has been done through the use of new computer technology. The scripts produced on the screen is the driving factor for getting the work done. The managers of Egg have also embedded scripts into the employees' minds as to how they should communicate whilst taking calls. Although they feel that they are being treated as individuals and are being creative, this is not actually the case in Egg Finance.

In addition to shaping an organisations' employees, managers will also need to control their workforce. This will only work if employees co operate with the rules and regulations that are set. Buchanan & Huczynski (2001) also feel that this is an important aspect of retaining their employees as they state:

"Control is an important aspect of organisational behavior as it sets standards, measures performance and concerns correction of deviation from standards."
This has been portrayed in Egg Finance. The employees have their fair share of fun, but there is also a certain
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