“Realism or idealism? Corporate social responsibility and the employee stakeholder in the global fast-food industry” is an academic article written by Tony Royle and published in January 2005 by Blackwell Publishing Ltd. Royle is an internationally recognized professor of International and Comparative Employment Relations with expertise in the area of low-paid service sector employment in multinational corporations (www.bradford.ac.uk). The publisher is a trusted global provider of content-enabled solutions to improve outcomes in research, education and professional practice with strengths in every major academic, scientific and professional field (www.wiley.com).
The purpose of this essay is to provide a critical analysis of Royle’s article. In his research, the author aims to analyze the work environment within the multinational fast-food industry. He uses McDonald’s, a Multinational Corporation (MNC) that operates worldwide as a market leader in the fast-food industry, as his main example. The article discusses to what extend McDonald’s overpowers unions and works councils that are established by its low level employees. Circumstances such as discriminatory work conditions and human rights are the core of the argument. Also, a comparison between different measures in the West and the East, America and Europe structures the entire report. Even though Royle’s perspective is stable throughout the paper, the material used to support his arguments does not provide sufficient
Nowadays, many international companies take sustainable development seriously. They understand that sustainable development can enhance their quality of life and their reputation in public. Sustainable development is "development that meets the needs of the present without compromising the ability of future generations to meet their own needs." (Brundtland, 1987) Sustainability requires monitoring and managing all the person to ensure that our economy and society can continue to exist without destroying the social and natural environment during development. The sustainability includes three pillars, which are economic, social and environment, forming a triple bottom line. The triple bottom line demands that a company 's responsibility lies
Corporate social responsibility incorporates environmental, social, and economic dimensions that provide leadership and differentiation opportunities for perceptive organizations. However,
Write a brief essay responding to the given statement (suggested length of 2–3 pages) in which you:
The article by Royle T., ‘Realism or idealism Corporate social responsibility and the employee stakeholder in the global fast-food industry’, published in 2005, is mainly focused on CSR (Corporate social responsibility). CSR has some earnest and ominous influences in nowadays businesses and corporations. The author is first persisting on the rights of employees and employers. Though almost all of the global companies in the world do not intend to care about CSR, the author’s perspective insists that CSR’s activities are crucial for the future existence of the companies. The article insinuates that some globally known companies are acting properly in a socially responsible behavior. Further, the author’s main purpose of writing this
In this essay, I am going to prove that a business organization should be socially responsible in a successful or an effective manner which will eventually benefit the company’s owners or shareholders. I will do so through illustrating the different potential effects of a business organization engaging in Corporate Social Responsibility (“CSR”). The effects that will be shown in this essay would be an increase and decrease in the company’s expenses, sustaining and harming the environment, increase and decrease in sales and customers, improve the lives of people inside and outside the company, and the practice of social irresponsibility. I will also be providing actual companies engage in CSR, and its effects on each company. I
With the development of economy and society, large corporations not only have responsible for make profit to their shareholders, but also taking environmentally responsible and undertaking corresponding social responsibilities as well as other stakeholders. This point of view could be involve in the corporate social responsibility (King and Lawley, 2013). Additionally, the definition of stakeholders are individuals or groups which affected by an organization and have an interest in its activities (Freeman, 1984). Moreover, Starik (1994) stated that those who potentially have impact on an organization may also is a stakeholder. However, according to Lynch (2006) argued that when a corporation involve many stakeholders, they
This report focuses on social responsibility issue focusing on stakeholder theory. Social responsibility will be introduced and defined based on stakeholder theory. Next, analysis on the importance and limitations of social responsibility will be shown based on reputable published articles, followed by examples of two successful companies on how social responsibility affects their business. Lastly, conclusion will be concluded based on findings on
There have been many changes in the way businesses are managed today than it was just a few years ago. Not too long ago, it used to be which product is the cheapest or which one is the most valuable, while nowadays these are not the important criteria in the product purchase process and there are many new factors that consumers consider. Many corporations understood these changes in society that evolved the Corporate Social Responsibility concept and its implications on the companies’ actions. New Balance, one of the biggest footwear companies in the world, was one of the first companies that saw the hidden potential in applying this concept. Despite the applications of social responsibility in the company’s daily activities, it faced difficulties in receiving recognition for its actions because of wrong actions that the company had made in regard of active communication with its stakeholders, difficulty in defining organizational understanding of what social responsibility is and more. In this case, I will present and analyze the actions that New Balance has to perform in order to have stronger and more successful CSR policy in the company.
As the interest in corporate social responsibility has had the ability to keep increasing and developing and the force that is gain by movement, scholars and practitioners have put effort to follow the progress, development and information of companies’ performance to accomplish their corporate social responsibilities, characteristically to use a particular name corporate social performance (CSP) to describe it. Such corporate social performance shows people and stakeholders things that important about firms’ products, services and the processes of producing the products. It now is accepted by a great many people and in many markets, especially spread all over particular areas such as “environmental impact, social impact, employee relations, and corporate governance” (Kristoffersen, Gerrans and Clark-murphy 2008, 46). Phillip Morris International is an American multinational cigarette and tobacco enterprise, and it is a world’s most important and most successful international tobacco enterprise. It has six international brands within world’s top 15, and its products are available in more than 180 countries (Pim.com). The Philip Morris international company operates not only making cigarettes but also about the style of doing industry and commerce, and the way of having effects on the exterior of its offices, both domestically and internationally. The Philip Morris International aims to maintain both high domestic and international standards of being a socially responsible
Corporate social responsibility (CSR) draws more and more attentions from stakeholders, especially in the rapidly growing Chinese market. Most of the previous study regarding CSR and customer related outcomes are based on the social exchange theory, while the potential effect of customer company identification (C-C identification) has been ignored. Recently, the important effect of C-C identification on CSR has been conceptually and empirically validated by some studies. The study incorporates the C-C identification, trust, satisfaction as mediator between CSR and customers’ purchase intention, expanding previous studies by combining the social identity perspective with social exchange theory.
The purpose of this paper is to understand how a large progressive company operates in the corporate world as well as fulfills their corporate responsibility on a social level. While corporate responsibility is important, it is always viewed through the fiscal viability dimension of the maelstrom. The business case dominates the representation and operationalization of corporate responsibility. Due to the increased public sensitivity to corporate responsibility, the attitude has evolved from the unnecessary intrusion, through proactive operation focus, to compliance based; one residing within shareholder relations and legal. In this paper, I will continue to answer the question how a corporation respects the interests of its stakeholders and reflects those interests in its actions and accountability, as well as a summarization of their development towards corporate and social responsibility.
The essential aim is to hold corporations responsible for their actions and encourage a positive result through their business activities that affect communities, stake holder, consumers and society.
Historical background of the development of CSR is almost as important as the ongoing discussion on what CSR is and how and where it should operate. Many scholars argue that these are not interchangeable and need to be assessed in conjunction with each other. For purposes of this paper it is pivotal to look into the past to see what stood behind the broadening of companies’ accountability beyond the standard agency theory (limited liability of shareholders for the company’s violations or breach and the company’s main accountability being towards its shareholders and investors only) to the stakeholder theory (company’s accountability towards a broad range of stakeholders, including employees, environment and local communities).
The perceptivity of sustainability is both in the sense of achieving long-term success and as survivability of a corporation (Zink, Steimle & Fischer 2008). Dunphy, Griffiths and Benn (2003) conceive corporations as channels of social purpose, constructed within society to attain useful social objectives. Henceforth, corporate social responsibility commits a significant role towards the sustainability of corporations. Both corporate social responsibilities and sustainability, and its related concepts influence all aspects of business. Chandler and Werther (2010) acknowledge the understanding of corporate social responsibilities as an
Although many research about corporate social responsibility (CSR) have been conducted, there are still some field to study more. The purpose of this research paper is to find out whether Business-to-Business companies implement CSR actively. According to the numerous researches shows that correlation between Business-to-Consumer and CSR are strongly related due to variety reasons such as brand image and brand equity. Thus, we thought that B2B business is not actively doing because B2B companies are not directly related to consumer. To understand and enhance this research paper, we cover basic concept and indicators of CSR. In addition, we employs “2014 Global CSR Reptrack 100” report released by reputation institute to disclose the result.