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Corporate Social Responsibility And The Employee Stakeholder

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“Realism or idealism? Corporate social responsibility and the employee stakeholder in the global fast-food industry” is an academic article written by Tony Royle and published in January 2005 by Blackwell Publishing Ltd. Royle is an internationally recognized professor of International and Comparative Employment Relations with expertise in the area of low-paid service sector employment in multinational corporations (www.bradford.ac.uk). The publisher is a trusted global provider of content-enabled solutions to improve outcomes in research, education and professional practice with strengths in every major academic, scientific and professional field (www.wiley.com).
The purpose of this essay is to provide a critical analysis of Royle’s article. In his research, the author aims to analyze the work environment within the multinational fast-food industry. He uses McDonald’s, a Multinational Corporation (MNC) that operates worldwide as a market leader in the fast-food industry, as his main example. The article discusses to what extend McDonald’s overpowers unions and works councils that are established by its low level employees. Circumstances such as discriminatory work conditions and human rights are the core of the argument. Also, a comparison between different measures in the West and the East, America and Europe structures the entire report. Even though Royle’s perspective is stable throughout the paper, the material used to support his arguments does not provide sufficient

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