Corporate Social Responsibility By Porter And Kramer Essay

itself cannot have any social responsibility. Only the people who own or are affiliated with the business can have any form of social responsibly. His article, A Friedman Doctrine--: The Social Responsibility of Business if to Increase Its Profits, outlines what this means for a business’s corporate executive. The corporate executive is the employee of the business owner and, therefore, is directly responsible to them. Friedman states that the corporate executive’s responsibility, “…generally, will be

Introduction The purpose of this essay is to show that the link between Corporate Social Responsibility & the competitive advantage of a company is often viewed to be positive if environmental limits, social needs & corporate interests are all coordinated within the given framework (Porter & Kramer, 2011). Corporate Social Responsibility (CSR) can be classified as the actions of firms that contribute to social welfare, beyond what is required for profit maximization (McWilliams, 2015). Economist

magic happens (Porter, 2011). Because companies are different; not every company in every situation in every market for every aspect of their business will create value, but they can expand their thinking, stretch their markets and differentiate themselves in completely new ways and operate their value chains in different ways (Porter & Kramer, 2011). For instance, the old style mindset suggested that being environmentally responsible was expensive; that there is a tradeoff between social agenda and

Introduction This assignment will initially describe social marketing and then indicate how corporations affect stakeholders through companies’ social marketing and responsibility. Following that, the importance and functions of corporate social responsibility (CSR) and social marketing will be demonstrated. Finally, it will explain how organizations reflect CSR and make a short conclusion to indicate the relationship between social marketing and CSR. Social Marketing In the past decades, the marketing

shifts in corporate thinking: roots and development of shared value perspective Whilst philanthropy initiatives have existed since the Eightieth century, its spread and consolidation as a corporate practice gained relevance after the Great Depression and the World War II (Hall, 2006). The distinctive feature of philanthropy is its emphasis in charity and the underlying idea that social and environmental problems are not a direct responsibility of firms, but of the state and public sector (Kramer, 2011:

Introduction The importance of corporate social responsibility to companies has been widely debated. Companies eager for maximizing the profit with limited cost. Facing the complexity economic environment and growing competition, as well as the short-term performance pressures from shareholders, companies have no idea but force to restructure the business, reduce the labor force and relocate the business to lower-cost regions. However, are they really helpful to maintain the competitive advantages

concept of corporate and social responsibility that businesses have to employees, consumers, investors, stakeholders and society in general. And if there should or should not be any responsibility at all. We can see how this idea evolved in the United States throughout the 20th century. Chester argues that business is human. It is composed entirely of human beings – they are large assets. (Chester, 1936)He suggests that workers must have working hours that allow leisure for physical, social, and cultural

Introduction and the TRIGOS Rating A recent study published by Ernst and Young (2011) stated that 80% of top companies in Austria do not report their performance in terms of Corporate Social Responsibility. Reports that are published are not well integrated in the annual financial statements and are often not verified by external auditors. However, more and more companies adopt standards of the Global Reporting Initiative (GRI) and become more and more aware of the importance of these issues. In

Research proposal outline The influence of environmental corporate social responsibility on profitability Central focus This research proposal will contain details on how environmental corporate social responsibility affects a firm's profitability. The central question is how does environmental awareness affect a firm's financial gains? This is a worthwhile question to pursue due to the emerging trend in positive consumerism (Harrison, 2005) as well as the perceived business benefits of CSR.

The article “Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility” by Michael E. Porter and Mark E. Kramer advocates that there is a link between corporate social responsibility (CSR) and competitive advantage, and there is an opportunity for innovation that benefits both the company and society that can result in a win-win positive sum game. Ultimately if your firm does not integrate a CSR program into your business core your competitors will. Current