Cultural Diversity Is An Undesirable Consequence Of International Interaction

In chapter two of The Cultures of American Film, the main focus is the establishment of studios. As demand for films rose in the early 1900’s, production companies needed to expand; this lead to the creation of large scale studios.

Cultural diversity includes opinions, appearances, values, and beliefs, as well as the categories of race, ethnicity, social class, gender, sexual orientation, and disability (Koppelman, 2011). One method of understanding cultural diversity is through films. Films are often used as vehicles to reveal, discuss, and explore relationships, conflicts, lessons, and/or history. In an attempt to analyze the cultural diversity portrayed in a film, I have chosen to watch and analyze “Gentleman’s Agreement”.

Does globalisation imply cultural homogenisation? Your answer should consider specific and local global media examples and should include reference to the Appadurai and McChesney article in the course reader.

Britain has changed quite significantly over the past few decades in terms of cultural diversity. Whereas Britain was largely white not so long ago, the number of ethnic minorities has been steadily increasing and this growth does not look likely to stop anytime soon. Demographic experts have, infact, predicted that by 2050, 1 in every 5 British person will belong to an ethnic minority. The question issue I will be discussing in the following essay is: what effect does this influx of immigrants and their cultures have on the social integrity of Britain and its people?

I admit there are fantastic films worldwide; however, there are no countries that truly attract the attention of global viewers, like the American Hollywood Film Industry. I say this as recently the 88th annual Academy Awards were held in Los Angeles. This is, unsurprisingly, an American event looking at the successes of American films. Yet the whole world tuned in to see the results. Leo won his first Oscar and everyone, everywhere, was very excited for him. People in this very classroom brought it into discussion as well as other occurrences from the night. Everyone spoke about an American succeeding at an American event, and yet no one here has any direct relation to the country.

This article is relevant because it talks about how Hollywood films are changing as studios begin to make films that don’t just target the US audience, but also the international audience, specifically from countries with emerging markets. According to the article, studio executives will only approve a movie if there are potential overseas ticket sales. Hollywood would go out of its way to appeal and to not offend global markets. For example, for the Chinese version of Iron Man 3 Disney/Marvel actually created a subplot that involves Chinese characters in order to connect with the Chinese audience. Because Hollywood films are focusing on appealing to the audience across the globe, the storytelling of recent movies

As society expands culturally we should have a more diverse output when it comes to Hollywood films. When you have a group of Japanese children they are more susceptible to go out and see movies that is related to them culturally instead of the overproduced film with lack of diversity. Out of 30,000 Hollywood characters 73% of them are white. Which mean 1:4 minorities have a chance of being featured in a Hollywood blockbuster. Majority of film executives and senior management over film productions are white Americans. As America’s population

Being an island nation makes us a trading nation, which is an obvious connection between borders. How we trade with each other allows for transnational cinema to be present and is the basis for an understanding, which connects people across geographical borders. Following the recent European referendum it is relevant to mention how this will affect the UK’s film industry regarding trade. The MEDIA Scheme/Creative Europe funding will be stopped, co-productions with different countries will be harder to achieve in the short term, British/European co-productions may need new legislation, and fewer UK films will be shown in European cinemas as well as many other negative outcomes (Follows, 2016). However this shows how much transnationalism affects UK trade, company distribution and future films’ success as well as the impact which politics has upon the film industry. This shows how not only cast/crewmembers’ nationalities, the location and the storyline matters in transnational cinema, but the trade and distribution after the film is made all enhance the transnationality of the piece.

In my opinion generic diversity strengthens Gittell’s argument about “ a new enemy of the moment”. As we all know there are different kinds of film genres and some of them have the same message but just being protrude differently. In some films we can see corporation interest as the villain but see it as if they were talking about a terrorist or someone trying to do wrong to other people. In reality the writers use films to give hints to the viewers on what’s happening around the world or in our own country. Some people can relate and understand what the writer is telling us and some just see them as another great action movie. Some movies are base on real life experience and stuff that are happening around the world or even in our own country

The costs, methods of distribution, and themes of Hollywood and Nollywood films reflect strongly their target audiences; how the target audience affects the production of a film and how the production of a movie is designed to capture a specific

In the early 20th century, civil wars and economic instability interrupted Taiwan film industry. However, in 1950s, economic growth and modernization in the country brought a positive impact on the film industry that commenced production of movies talking about traditional moral values. As a result of the socioeconomic growth in the country, the industry was faced by challenges such as cultural changes and industrialization that led to the emergence of modern day Taiwan movies and films (Fielitz and Muller 41). Despite the tremendous growth in the movie production, the market has been dominated by Hollywood cinemas because most local filmmakers concentrate on ancient issues that affected people in the past centuries rather than focusing on matters arising such as power, wealth and sex.

Over the years, Bollywood has emerged as its own distinct identity in the global Film industry. Bollywood is the global leader in production of movies with a staggering 27,000 featured films and thousands of short films. ( Pillania 1) However, Hollywood is still the leader in revenues generated. Due to the growth of the Indian market and globalization, Bollywood has made its way to the international markets. Globalization is often misrepresented as the growing influence of the western culture in the world and so we tend to state that Hollywood is influencing Bollywood to a great extent. An argument can be made to justify the validity of that statement. However, this paper aims at presenting the influence of Bollywood on Hollywood in

‘The Avengers: Age of Ultron’ is all set to release on 24th of this month, one week ahead of its mass release in USA and it is not the first film to do so. ‘I’ had a massive release in china, where some crucial sequences were also shot. Furious 7 becomes the first film to cross the 100 crore mark at the Indian box office. Hollywood films dominating eastern box office and exploring new locations in the eastern part of the world, Indian actors like Irrfan Khan making their presence felt in Hollywood films are few examples of growing importance of going global. I still remember the case of ‘Casino Royale’, when the dubbed version was released ahead of the original English version in Andhra Pradesh, parallel to its world wide release. You just can’t ignore even the regional box office, approximately 13000 km away from the place of production. Indian movies are slowly catching up in this race of tapping the foreign market. Why is expanding beyond one’s own nation’s boundaries is so important for film? Growing budgets which need a larger audience to recover the investment is one reason. It’s not false to say that Hollywood is able to churn out high budget sci-fi action movies ahead of other film industries of the world because it has a wide market across the world apart from a large domestic market. Factors like growing spending power of audience in the emerging economies like India and rise in the number of multiplexes increasing the revenue from a single show are

Many times when Americans watch their favorite television shows, they don’t automatically think that the show they are watching is aired in different countries, but some shows are. Many shows have been adapted in different countries based on the country’s culture. According to author Jack Lule, “cultural hybridity suggest that globalization will bring about an increasing blending or mixture in culture” (Lule, p. 125). This allows for countries to incorporate their culture into familiar shows, movies, food, and etc.

cultural identity and adopting that of a Westernised one primarily of American influence. As demonstrated in the wide spread dominance of Hollywood films which regularly dominate at the box offices of countries globally even in those of non-English speaking countries where subtitles or audio dubbing of the films occur.