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Essay about Cultural Report: Hollywood 1900-1940

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Cultural Report: Hollywood 1900-1940 Since even before its inception, the idea of “Hollywood” has been consistently concerned with a single underlying concept: spectacle. The earliest movies belonged to what film historians like Tom Gunning call a “cinema of attractions.” Primitive films, the earliest shorts from the late 1890s to the early 1900s, were directed at an audience looking for a new form of entertainment. The first films were screened as the final attraction of a vaudeville show, mostly in the lower-class areas of major cities. They were a far remove from the massive modern theaters we patronize nowadays. The vaudeville tradition continued into film as a showman would introduce the film as a single still image …show more content…

Once again, cinema used spectacle to attract its audiences back into the theaters. Zukor began to produce and exhibit films of longer length, mostly based on classical and popular stage plays of the time. The idea behind this move was to shift movies away from the now “old” cinema of attractions by incorporating established texts with well known stage performers in order to foster greater respect for film as an art form. Zukor’s plan worked marvelously, as pictures like Queen Elizabeth (starring renowned stage actress Sarah Bernhardt) became success stories (Taylor 21). Audiences ate up the fantasies they began to see on the screen with movies lasting more than an hour (unheard of before 1911). The introduction of more complex narratives, stylized editing techniques, and technologically advanced camera movements pioneered by people like Griffith made these longer film possible by creating a cohesive diegesis the audience would get lost in for the duration of the film. By 1917, the appeal of the spectacle of film had nearly bridged the gap between the lower and middle classes, both of whom frequented the new massive theaters that offered not just a cinematic experience, but the experience of entering into a building whose majestic architecture matched the fantastic sights onscreen. Up until this time, there was no sense of “stardom” as we know it today. Actors and actresses were relatively anonymous, but their popularity was growing

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