Here at Travel Weekly one of the representatives at Virgin Atlantic have honoured us by writing an article about 'A day as a representative '
Lets see what Kaye Goodwin from Virgin Atlantic has to say!
In a day of a representative at Virgin Atlantic I have to look at how these needs are identified and I must cover: Customer requests in writing
Customer requests to representatives of organisations verbally (face to face or telephone)
Recognition of unstated needs
Customer type one: Families
If a family was too put in a request in writing, because they may have young children, they could possibly write their requests to me in an email because of convenience and time.
For example: a mother and father of two young children will
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Here at Virgin Atlantic, we identify and meet customer needs through customer survey questionnaires/ comment cards and customer forums/focus groups.
When the survey questionnaires or comment cards have been read by a member for our staff, usually the customer service manager, they then analyse all of the comments to find areas of improvement in order to meet customer needs.
For example, if a number of customers have complained about staff not knowing obvious information i.e. directions around the airport, prices of products or check in times, that would tell us that our staff are unequipped to help our customers.
From this, we will then need to realise and work our a way to get more information into our staff in order to meet the needs of our customers more efficiently.
This can be done in many ways, however the most ideal one for this situation would be to hold regular morning/afternoon meetings to keep staff updated with information.
When we exceed customer expectations, we like to go that extra mile by giving out customers more in-depth information. An example of this would be when a customer asks simply the time of their flight, we like to make sure that our staff will fully inform our customers of their flight time, boarding time, gate number and if there will be any delays.
At the Martime Museum (NMM) they meet and exceed
* Suitable support for staff and managers handling difficult customers in line with company procedures, such as case conferences or guidance.
In this assignment I am going to produce report which identifying the expectation of client for my chosen organisation which Tesco and I will link the expectation of client to the organisation and the method they use to provide the Services and meeting the needs and expectation of the customers.
Two different customer service models that most retail and online retail organisations use are the cheap prices and convenience model and the personalized in-depth model. The cheap price model is controlled by management and ensures policies and procedures are in place that can be easily measured and constantly measured. This is the one that we at Flanagan’s use more than the other model. However, the other models the personalized and in depth model is used predominately by our other section of the organisation. This is the hotel and leisure and building maintenance side of the business. This is face to face and allows our agents/advisors to be more personal with them. Good use of
There are six (6) competencies that every result driven employee must obtain in order to meet organizational goals and customer expectations. They are: accountability, customer service, decisiveness, entrepreneurship, problem solving and technical credibility. Accountability is one’s ability to hold her and other accountable for noticeable supremacy, profitable results in a timely matter. To be successful at accountability one must set priorities, establish objectives, delegate work, admit when one makes an oversight, obeys with company guidelines. Customer service is a requirement for internal and external customers; one must anticipate and meet both their needs while delivering high-quality merchandise and assistances. A continuous improvement is a requirement for customer service. Decisiveness will help one make an effective and educated, but timely decision regardless of the amount of data available or if one’s decision has unfavorable consequences. Distinguishes the possible impact and implications of one’s choices. Entrepreneurship will assist with a successful future with the organization by pinpointing new opportunities. Assistances with building the organization by developing or improving existing merchandise or services. Entrepreneurship will take computed possibilities to achieve organizational objectives. Problem solving will assist in identifying and analyzing possible problems, calculate and produce alternative results, consider the significance and
Gather information about its potential and current customers, this helps to understand the customer, improve their services and make more informed decisions hence reducing risk.
This is a statement of how you envision customer services being delivered in the future
Customer feedback – obtaining customer feedback is essential to the company. Without keeping up to date with our customers, we cant be sure that we are meeting their expectations. We will send out surveys via emails and post. Also we will send out regular brochures updating our customers of any changes that may benefit/effect them. We will also call our major customer's regularly to see if there is anywhere we need to improve.
This is a statement of how you envision customer services being delivered in the future
This case analyses Prof. McPherson’s service experience with respect to two Airline carriers, which was not expected in this age of Network and Information Technology and also the service level expectations from the customers. First we analyze the setting/situation, issues Prof. McPherson experienced and his assumptions; and then try to address them. The bottom line: addressing such situations would improve efficiency, customer loyalty, brand name and increased profits
Being in the service sector it is important for Virgin Atlantic to study its marketing mix as it works as an efficient tool, while building up marketing plans. It comprises of the seven P’s which are as follows.
Provide a means for customers to provide feedback after calls to acquire their satisfaction score on the overall service experience and allow them to point to areas that need improvement
4. Get feedback from customers, suppliers and other key business partners; consider using interviews or surveys in areas such as customer satisfaction.
1. Give examples of needs, wants, and demands that JetBlue customers demonstrate, differentiating these three concepts. What are the implications of each for JetBlue’s practices?
Title: Discuss the four dimensions of customer service in a company. Give examples to illustrate your points.