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Customer Needs and Expectations

Decent Essays

Here at Travel Weekly one of the representatives at Virgin Atlantic have honoured us by writing an article about 'A day as a representative '
Lets see what Kaye Goodwin from Virgin Atlantic has to say!

In a day of a representative at Virgin Atlantic I have to look at how these needs are identified and I must cover: Customer requests in writing
Customer requests to representatives of organisations verbally (face to face or telephone)
Recognition of unstated needs

Customer type one: Families
If a family was too put in a request in writing, because they may have young children, they could possibly write their requests to me in an email because of convenience and time.
For example: a mother and father of two young children will …show more content…

Here at Virgin Atlantic, we identify and meet customer needs through customer survey questionnaires/ comment cards and customer forums/focus groups.
When the survey questionnaires or comment cards have been read by a member for our staff, usually the customer service manager, they then analyse all of the comments to find areas of improvement in order to meet customer needs.
For example, if a number of customers have complained about staff not knowing obvious information i.e. directions around the airport, prices of products or check in times, that would tell us that our staff are unequipped to help our customers.
From this, we will then need to realise and work our a way to get more information into our staff in order to meet the needs of our customers more efficiently.
This can be done in many ways, however the most ideal one for this situation would be to hold regular morning/afternoon meetings to keep staff updated with information.
When we exceed customer expectations, we like to go that extra mile by giving out customers more in-depth information. An example of this would be when a customer asks simply the time of their flight, we like to make sure that our staff will fully inform our customers of their flight time, boarding time, gate number and if there will be any delays.

At the Martime Museum (NMM) they meet and exceed

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