Customer is King: Evolution of the Retail Food Industry

Customers are incredibly important stakeholders. The customers make Morrison’s what it is today, by means of, without customers endlessly purchasing products from Morrison’s it would not be one of the most trusted and widespread supermarkets in the UK. Morrison’s have to deliver their very best service in order to be the ‘food specialist for everyone’ and attract as many new and

In the last part of the book, the author talks about small retailers and co-operators and their views regarding the monopolized retailers. This part also talks about the mass retailing business from a broader perspective. It turns out that the government did not want to intervene in the retail business and they were only able to bring in a tax reform for these big businesses. Even today, mass retailers still dominate the consumer landscape.

Customer demand is activating the process to produce the food items is activated by customer demand. The volatility of customer demand is seen in the area of “delivery and serve” mainly, customers are more seasonal. In contrast, the “delivery only” portion of the business is fairly constant. Adding to the uneven demand levels, we need acknowledge the need to consistently meet customer’s expectations of quality.

Independent grocers of Australia (IGA) are Australia 's third-largest supermarket organisation behind Woolworths and Coles and they have more than 1,400 branch retailer around Australia (Speedy 2007). IGA focuses on the service quality differentiation strategy, where even though their pricing is much higher than the other supermarkets their customer service quality is exceptional. They differentiate by providing good services, quality products and customer satisfaction which are becoming important factors for the supermarket to stay in the industry ( ). According to McKinsey( ), seventy percent of a customer’s buying experience is based on how the customer feels they are treated. Today, customers have more choices than ever and are more frugal. In this essay, I will talk about the bad experience I received from Tooradin IGA and the consequences I had to face because of their poor customer service, irresponsibility, lack of communication, high customer effort and false promise (more explicit service). I will argue that how important customers are now for every organisation and give IGA the best solutions and recommendation on they could have dealt with my problem.

In the United States, department stores have existed as a very large segment of the retailing world. The industry is rolling towards change and challenge as external influences drive demand setting. Department Store sales have been steadily dropping and are projected to continue to decline at about 17% from the year 2011 to 2021. Mintel Academic predicts that sales in this industry are going to drop in 2017 to $54.3 billion, 8% less than the year 2016 (Mintel Academic). This industry is in the declining stage of its life cycle, with revenue steadily declining at a rate of 4% over the past five years until 2017.

The grocery retail industry worldwide has grown in recent years to become one of the most intensely competitive industries due to the continuous amounts of new entrants. A grocery retailer is one that sells food and other general household items. Hypermarkets, supermarkets, discounters and small grocery retailers are all under the grocery retail umbrella. Between 2003 and 2008, the grocery retailing industry accounted for 45% of store-based retail values sales over the world. The figures

Economics play a key role in the success of low-end retailers. They performed well following the 2007-08 financial crisis, as more Americans were forced into purchasing lower cost items. The crisis resulted in the worst economic collapse since the Great Depression, as 8.8 million US jobs and more than $19 trillion in household wealth were destroyed.

Today however, the market conditions have changed dramatically, and the sustained success of the supermarket chain depends directly on a multitude of forces, one of the more important of them being the satisfaction of the customers. In such a setting then, the current project sets out to conduct an audit of the customer behavior and, as such, generate valuable information to further support the future decision making process at the organization.

The food retail industry is a highly competitive market. Therefore, organisations need to offer customers value for money. Customers always want the best quality products at the lowest prices. With such strong competition, it is very important for organisations to analyse and understand the customers’ needs, wants and expectations.

What of the unorganized retailers? Has he been vanishing before the onslaught of the organized retailing? To this point we return later, after having investigated the factors of the utmost importance to the retail market.

Digital engagement broadly refers to the act of engaging/interacting with customers and prospective customers or the general public at large, from the point of view of a company. This engagement is done, as part of a firm’s digital marketing activities, including a wide plethora of softwares, media and analytics programs.

Bartol et al (2011, p.76) states that customers are important in determining organization success or failure. For example, the most famous fine dining restaurant in Wellington called Logan Brown offers affordable lunch to respond the customer needs. The White House restaurant must be aware of competitor’s strategies and customer’s needs more deeply.

Today the success of any firm depends on the number of loyal and satisfied customer it has. With the fast change of world around us in terms of technology, innovation, lifestyle etc, it is really very difficult task to understand the consumer behaviour. It has become evitable for any company to acquire the competencies and the desired perspective to enable them to be successful with ever changing competitive landscape.

Any supermarket store of regular customer preference, though cost effective and providing products of appreciably good and acceptable quality and utility fails to gain adequate popularity among consumers due to reasons associated with many factors. These could be due to lack of innovative ideas being implemented to attract customers, insufficient demonstration/dissemination activity at popular and public places about the store, lack of adequate customer service provided and collection of feedback information from consumers along with problems in logistics and timely supply of their required products. Among all these, one of the often ignored factors is the collection and analysis of consumer perceptions about the products that are made available in the supermarket stores, accessibility of the products and the methods designed by the marketer for easy and timely supply of the products.

When it comes to any type of food customer satisfaction is very important in today’s world. At any level,