Customer : World 's Largest Fast Food Essay

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Management Information Systems CIA Jason Ferrao 1411925 6 BBA (H) A ___________________________________________________________________________ IT Service Provider: HCL Technolgies Customer: World’s largest fast food chain- McDonald’s Location: Illinois, USA Industry: Food & Beverage Product: Digital Engagement Platform Digital engagement broadly refers to the act of engaging/interacting with customers and prospective customers or the general public at large, from the point of view of a company. This engagement is done, as part of a firm’s digital marketing activities, including a wide plethora of softwares, media and analytics programs. A digital engagement platform synchronises and creates a one stop portal for all your digital marketing software, enabling you to interact with your customers, employees and various stakeholders simultaneously. At the end of the day, it simplifies your digital marketing process and helps in cutting costs for the same. Client Profile McDonald 's, or simply McD, is an American hamburger and fast food restaurant chain. It was founded in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald. Today, McDonald 's is the world 's largest restaurant chain, serving approximately 68 million customers daily in 119 countries across approximately 36,615 outlets. A McDonald 's restaurant is operated by either a franchisee, an affiliate, or the corporation itself. The McDonald 's Corporation revenues come from the

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