Customer : World 's Largest Fast Food Essay

Some key determinants of a successful social media promotional campaign is measuring brand reach or viewers, and the level of engagement interacting with the promotional message. Level of influence can inspire followers to take some kind of action such as engaging with your message or making a purchase. Measurables such as tracking social media traffic to a company’s website or even time spent on a specific page, viewing of various products and other such actions can also provide valuable data. These are all relevant from a marketing perspective in evaluating increased brand awareness or appeal of interest to the promotional campaign.

They apply both digital and non-digital approaches to best reach their customers as well as attract potential customers. With every new advancement of social media and technology, the company follows behind to stay in trend with their target

However, John is missing a crucial aspect that businesses must add to obtain value from their customer basis, he must find a way to create an online relationship with his current and potential customers. Engagement is the key to trust, conversation and social media gives your business a voice. Social media is no longer a trend; it is a necessity for business. With a strong Social Media presence, 401 Games can effectively interact and share online with customers, which increases its brand visibility. 401 Games can also use its Social Media pages to obtain personal feedback from customers. Social Media is a dialogue where people with similar interests can interact and share things that they like and dislike about a product or the business. Consumers do not limit their online expressions and opinions to businesses with a Facebook page or a Twitter account. By not engaging in social media, 401 Games is ignoring these discussions and limiting their ability to participate, apologize or defend. Social media is the best way to find out what your customers are saying about your brand.

Marketing goes beyond one-time buyers or brand recognition; it is about retaining a solid loyalty base. Historically, brands have centered loyalty programs around the point of purchase. However, through leveraging social media and other forms of user-generated content, loyalty programs can create more points of contact with the consumer. For retail brands, engagement-based loyalty can create several opportunities to interact directly with customers, rather than relying on their store-front locations; plus, pull more accurate data.

Devices, websites and social media platforms are all competing for the attention of online users and consumers. As a result, it can be a challenge to keep online consumers engaged because a dozen competitor websites are only a few clicks away. Therefore, companies should focus on creating and maintaining meaningful relationships with their online consumers.

Social media marketing helps establishments engage with and delight your customers. In the article it talks about how a company just can’t post statues and walk away, they have to engage with their customers. Write or comment back to a question they may have. Talking to the customers on social media is beneficial for the customer and the company, it also can make the customer feel special. Knowing a company is more personable to their customers.

McDonald’s is the leading global food service retailer with 1.8 million employees who serve 69 million people in 118 countries each day; from more than 34,000 local restaurants, 80% of which are franchised. ("Getting to know," 2013)

“Businesses that focus on customers engagement are focused on value creation, not revenue extraction. These are businesses that know how to engage their customers by providing them with real value whether it

It is meeting the needs and desires of any customer. To succeed at customer engagement you must meet three fundamental requirements: being consistent, complete and contextual.

Groundswell: Winning in a World Transformed by Social Technologies is a how to guide for businesses that explains what social media is, how it is changing the way companies relate to consumers, and how it can be used to their advantage. The authors, Charlene Li and Josh Bernoff, both analysts for renowned Forrester Research, one of the most influential research and advisory firms in the world, spent a year researching, analyzing, and blogging about social technologies that are changing the way companies and consumers interact. Forrester’s insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, proprietary research, and consulting. The foundation and the key learning of the book is the “social technographic” of internet users. Analyzing the social technographic provides companies with insight into who is likely to interact with their products online and how they are most likely to do it. Li and Bernoff offer numerous case studies of companies that have successfully engaged with online audiences. The books emphasis on data and analytics ties the social technographic profile to the strategy employed to ensure audience engagement.

According to previous research quantitative methods and questionnaires, have been used as a tool for measuring customer engagement on social media (Gummerus et al., 2012; Men & Tsai, 2014; Bitter et al., 2014; Kabadayi & Price, 2013; Bunker et al., 2013; Weman, 2011).

Digitalisation has done more than alter consumers purchasing habits though. Perhaps the most significant change is in the interaction and voice used by brands when connecting with consumers.

According to previous research quantitative methods and questionnaires, have been used in order to measure customer engagement on social media (Gummerus et al., 2012; Men & Tsai, 2014; Bitter et al., 2014; Kabadayi & Price, 2013; Bunker et al., 2013; Weman, 2011).

McDonald 's is the world 's biggest chain of hamburger fast food restaurants, serving around 68 million customers every day in 119 nations crosswise over 35,000 outlets. Founded in the United States in 1940, the organization started as a grilled restaurant worked with Richard and Maurice McDonald. In 1948, they redesigned their business as a hamburger stand utilizing generation line standard. Ray Kroc joined the organization as an established agent in 1955. He in this way acquired the chain from the McDonald, owners and managed its overall growth. A McDonald 's restaurant is worked by a franchisee, a subsidiary, or the organization itself. The McDonald 's revenues originate from the rent, royalties and the amount they receive from other franchises. (MCDONALDS.UK)

In business, social media is currently claimed to be the best tool in helping a company gain larger numbers of their target consumers just by providing a digital experience related to their products and services. Social media is also playing an important role in driving consumers brand engagement. According to Schmitt (2009), studied about digital brand experience and the result indicated that consumers who have a chance to engage with a brand in social networking sites can evolve from passive