The media, trade bodies and academia has created a large buzz around the Data Protection and customers’ privacy in the recent years. The consequences of the issue raised are different legislation policies, self-regulation, and general confusion. In order to be discussed, this controversial topic should be looked at from two different perspectives: customers’ one and direct marketers’ one. From customers’ point of view, direct marketing is undoubtedly an invasion of their privacy. Consumers feel intimidated by the direct marketing campaigns that ‘fire’ them with different types of unwanted printed and online media daily. Further, many of them are being concerned about their personal information being so easily available which makes them feel vulnerable. On the other side are direct marketers who put a lot of effort in their attempts to engage the audience and build/maintain relationships with them. Moreover, practitioners believe that they are targeting the best prospects and best customers (rather than uninterested people) who are willing to buy the products offered and are happy to receive up-to-date information about them. Thus, it has been assumed that marketers see themselves as assistants who help people in choosing the best deals available whereas customers feel like victims rather than catered for.
Customers’ concerns about their privacy could be simply splitted up into two parts: unwanted direct marketing approaches and privacy issues. ‘Junk mail’, ‘Spam’ emails,
As human beings and citizens of the world, everyone values their privacy. It is a right that is often looked over and taken for granted by most. Since the beginning of time, there have been concerns about individuals’ rights to privacy and their personal information remaining confidential. Our founding fathers had concerns about this which is why, “…this right has developed into
Confidentiality applies to the children act in many ways it protects children and young peoples information from being put into the wrong hands although the children act does state that the person can obtain the information being held themselves as because of data protection you have the right to access your own files.
Company "privacy statements" and "End User License Agreements"(EULAs) also change the expectation of privacy in ways that may not be clear without extended reading . In the case of a merger between DoubleClick and Abacus Direct, in which DoubleClick was acquiring Abacus Direct, what was considered a legal use of data for each company individually constituted a breach of privacy if combined . As the expectation of privacy is based on public perception and understanding, continuing technological advancement and the precedents set by court rulings on cases involving privacy will alter these expectations in the
The duty to warn and the duty to protect, are both critical concepts that Mental Health Professionals must thoroughly understand. Both notions need to be known because therapists may need to manage a situation where they must act immediately to protect another from potential harm. Confidentiality is imperative to the therapeutic process but there are points when it must be breached. The therapist must take all actions necessary to protect the safety of their clients and to protect the safety of those who may be directly targeted. Duty to warn and duty to protect appear to be similar, there is a difference.
Over the past few years, the development of the Internet and the intrusive surveillance capabilities of these technologies have caused privacy to become a major political and social issue for millions of Americans who go online. Companies employ a variety of tools to gather marketable information on American citizens. Most of the use of this information is for personalized advertisement and to create databases of target audiences. While these activities may appear to be nothing more than annoyances for a majority of Americans, there is the hidden danger of the loss of privacy.
The safeguard of patient health information and consumer information is effectively and sufficiently guarded is the upmost importance to any organization. Information security is important because it the law. Any deficiency of an effective information security program can be costly to an organization and be detrimental to patients and consumers. Organizations must be aware of the growing opportunities for breaches in security as technology is advancing is making the collection, maintenance, and dissemination of protected health information easier (Sayles, 2013). The following two security breaches will identify threats, and provide a security plan for the organization.
Protecting customer information is extremely important in today’s data intensive businesses. Adding an additional dimension is having the US Government as a primary customer. The company I will be focused on is small startup company- Mountain Horse Solutions(MHS), the company has won two prime contracting positions with the US Department of Defense (DOD). Adding to the data protection burden the US Government recently passed new regulations requiring all contracts to increase their cyber defense posture. MHS is currently in the rapid growth phase and are working to develop out IT policies and structure. Currently the company handles information provided by the US Government that is supply chain sensitive and the company is working to create policies and procedures with the intent of handling more classified information.
Privacy is an increasing issue that is at the heart of many debates, companies like Facebook profit form the oversharing of personal information because of targeted advertising. To illustrate, let’s say that you were online shopping, and you look up ‘red dress’, then you log on to Facebook. Facebook will show
However, the customers are the weaker side when they compete with the corporations. People have to spend so much time on privacy policies provided by the corporations, which most of the time do not match with the actual practice. Even more important is that the customers are not fully aware the action and the danger of data collection. Many people believe that the data collection would do no harm to them, and adversely it could become a mutual benefit as the corporations provide better service. However, it is not that simple. All of customers’ information is linked to people’s privacy. This collection could generate far-reaching effects, especially related to our lifestyles or sensitive medical histories. Samuel Greengard, the author of “Advertising Gets Personal”, writes about how data collection influences our lives. For example, the prospected employer may refuse to hire a person according to their medical record or personal lifestyle. It may lead to the exposition of all of the privacy (Greengard
Direct Marketing is a legislation which may affect marketing within the converging environment. The majority of direct marketing activities are regulated by federal or state laws. Before a business conducts direct marketing, checks should be conducted to make sure they comply with the Privacy Legislation and Spam Regulations
The concern about privacy on the Internet is increasingly becoming an issue of international dispute. ?Citizens are becoming concerned that the most intimate details of their daily lives are being monitored, searched and recorded.? (www.britannica.com) 81% of Net users are concerned about threats to their privacy while online. The greatest threat to privacy comes from the construction of e-commerce alone, and not from state agents. E-commerce is structured on the copy and trade of intimate personal information and therefore, a threat to privacy on the Internet.
Privacy either encourages or is a necessary factor of human securities and fundamental value such as human embarrassment, independence, distinctiveness, freedom, and public affection. Being completely subject to mutual scrutiny will begin to lose self-respect, independence, distinctiveness, and freedom as a result of the sometimes strong burden to conform to public outlooks.
Companies involved in targeted advertising also have to deal with ethical issues. According to a study conducted by JL Davis on decision making in advertising, most of advertising experts were influenced only by legal actions, while ethics contributed as the minor factor. Based on the study of Wallace Snyder, advertising ethics, especially targeted advertising, is often given little attention until the company is compelled to make a response when challenged by the law (Snyder 2008). Some consumers haven’t been aware of that their privacy are stolen. Even if consumers were aware of online