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Decision-Making Model: Hard Rock Cafe

Decent Essays

4)Decision Making Model
The decisionmaking model consists of five steps; problem recognition, information search, alternative evaluation, purchase decision, postpurchase evaluation. Within the restaurant industry problem recognition would be defined as the consumer realizing they are hungry and need to find a place to eat. The next step is information search. This could be when a family member looks in the fridge and realizes there is nothing desirable. The following step is alternative evaluation, this would mean after they have looked in the fridge they decide to go on yelp and look for a place they would like to eat. This step is where Hard Rock Cafes target market is located The target audience for the Hard Rock Cafe is couples with and …show more content…

In every family decision there are different roles each member of the family takes on. The initiator is the person responsible for initiating the purchase. This could parents or children. The next role is the information provider this is the person has the role of gathering the information about the restaurants. This role would typically be a parent or older children. The next role is the decision maker, the person who actually makes the final decision. This role is extremely crucial for a businesses to advertise to because they have the final say. In a typical family this would be a father because he is the head of the household. The final role is the consumer. The consumer can be anyone within the family. Specifically for the Hard Rock Cafe the entire family are the consumers if they visit a restaurant to all want a …show more content…

There are three different models they are; standard learning, low involvement and dissonance.
The Hard Rock Cafes consumers fit in the dissonance model. Meaning that the consumers first behave then develop opinions from what they feel following they learn more information that will support them feeling this way again. An example of this would be if a consumer walked into the Hard Rock Cafe for a meal with minimal knowledge about the brand. As the consumer is in the Hard Rock Cafe they feel happy from the experience and enjoy the time that they spent there. Following the meal the consumer decides to sign up for loyalty programs so they can learn more about the brand and return to other

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