Defining Next-Generation Products an Inside Look

1218 Words5 Pages
Article Overview: The persistent success of technology based companies depends on their proficiency in creating next generation products and their derivatives. They found that most of the companies were unable to complete such projects on schedule. The companies also had difficulty developing the derivative products needed to fill the gaps in the market that their next-generation products would create. The root cause problem was in the product definition phase and not spontaneously; all the successful companies have learned how to handle the technical and marketplace uncertainties in their product definition processes. Paper describes the actions of companies used as best practices which can improve the definition phase of any company 's…show more content…
The various issues incurred during the management of Product development are discussed and how successful companies have dealt those situations. Today’s effective product development organization is characterized not only by creativity and freedom, but discipline and control in scheduling, resource use, and product quality. Follow-On Research: References 1. “An empirical study on the drivers of management control systems design in new product development” by Tony Davila, Accounting, Organizations and Society 25 (2000) 383±409 Concept of uncertainty and investigates the relationship between project uncertainty, product strategy and management control systems. It also explores whether these systems help or, as argued in the innovation literature, hinder product development performance. Results supported the relevance of the project uncertainty and product strategy to explain the design of management control systems. It shows that better cost and design information has a positive association with performance, but that time information has a negative effect. 2. “Product Change Intensity, Product Advantage, and Market Performance: An Empirical Investigation of the PC Industry” by Hua, Stella Wemmerlov, Urban. EBSCO Accession# 21194418 Product change decisions for frequency of new product
Open Document