Description Of The Business . Amazon, The Word Itself Makes

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Amazon, the word itself makes us feel excited for making our lives easy for shopping online without any time constraints. Amazon is the world’s top leading e-commerce company. To talk about the background of amazon it was incorporated in the year 1996 May 28th which offers a range of products and services through its website. The Company has three sections: North America, International and Amazon Web Services (AWS). The Company 's North America portion concentrates on retail offers of customer items from venders and memberships, through its North America-centered Websites, for example,, and Its North America section likewise incorporates send out deals from its …show more content…

The fulfillment of these official statements facilitates further enhancement of the e-commerce business for long-term success in the global market. The corporate mission statement presents business goals and guides strategic formulation in the company. As of 2014, Amazon 's mission statement is: To be Earth 's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon’s mission statement is as follows: “We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience.” This mission statement promises an attractive e-commerce service to satisfy customers’ needs. The following components or features are identifiable in Amazon’s mission statement:

• Lowest prices
• Best selection
• Utmost convenience
The “lowest prices” component of the mission statement guides Inc.’s pricing strategy. Such low prices are a selling point that makes the company’s e-commerce website and service attractive. A corresponding strategic objective is to reduce operational costs. Amazon’s mission statement also points to having the best selection. The availability of a wide variety of products on the company’s website is a major factor that attracts customers. Moreover, Inc.’s mission statement emphasizes

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