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Designing A Business And Succeed While Doing It Essay

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Mission Statement “Define her” is created to bring women of all beautiful shapes, sizes, and from different cultures together to come and shop in a store in which they can feel free and confident in. Company Vision My vision for “Define her” is to be one of the most amazing retail stores topping some of the most top dollar retailers out there. I will be the true definition of how to own a business and succeed while doing it. My vision of what makes me different than other stores is that I want to create a place people can feel at home while shopping. Before going out into the world, you wake up every day and find something in your closet to wear that fits your mood, or your personality. My store will be a like every woman’s dream closet. The atmosphere will be set with beautiful chic florescent lighting, while bringing a very classy but lounging environment. Fitting rooms will be like walk in closets, but not too deep like Narnia. I will have big rose gold floor mirrors, so my customers can see themselves in what defines them vividly. The checkout area will be like an at home computer bedroom desk to stop at for last minute updates. They will begin to find out all about #BWLU (Beautiful Women Link Up) the movement and different promos that are gifted through the signup process. My overall goal is to bring women together, and give to them something in which they haven’t been given before. What most retailers give now it’s okay, pretty typical when they only look for you to

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