Dettol Soap
Introduction
Dettol Antiseptic Liquid Disinfectant is the name of commercial liquid and solid antiseptic products belonging to a household product line manufactured by Reckitt Benckiser.
The traditional liquid product is a light yellow colour, but becomes milky white when diluted in water. This diluted mixture can be used to clean cuts etc.
The active ingredient which defines its unique antiseptic property is an aromatic chemical compound known as chloroxylenol (C8H9ClO). This makes up 4.8% of Dettol's total mixture,[1] with the rest composed of pine oil, isopropanol, castor oil soap, caramel, and water. Because several of the ingredients are insoluble in water, Dettol produces a white emulsion of oil droplets when diluted
…show more content…
Constant political instability does affect the company in terms of building new relations with new governments all the time.
• Social and Cultural factors: the company has to be very careful in the implementation of its promotional campaigns, since the social cultural environment of Pakistan is very conservative and any suggestive advertisements usually face a lot of negative reactions on the part of the consumer.
• Other factors: like the government regulations and technological advancements have had no significant effect on the product and the company.
MARKETING ANALYSIS
In the mind of the consumer, anti-bacterial soap should have the following:
A product whose core function is to clean skin, making it softer and smoother, while leaving a feeling of freshness behind. Good perfume and foam combine to deliver this freshness experience.
The key functional benefit is that it removes dirt, oiliness and other impurities from skin.
Germs are not top-of-mind for the average consumer, but are a function of Dirt and disease. Research led us to know that consumers are largely unaware of the diverse nature of ‘jaraseem’. They just know that Germs (jaraseem) are the bad guys. They don’t know that there are different types of germs.
Different antibacterial competitors are trying to own a higher ground by
To synthesize a fragrance used commercially in two steps by using a chemoselective reduction reaction, and a polymer-supported reaction.
The active ingredient in Dettol Antiseptic Liquid is 4.8% chloroxylenol, a chemical that inhibits the growth of a large range of microorganisms including gram negative bacteria. It can be used to cleanse flesh wounds or disinfect surfaces. Chloroxylenol destroys the
Warms the skin helping improve the circulation in the face also helps dry out any blemishes on the skin.
Legal factor - In a situation where for example a government creates a new law which could limit the demand for your product like the banning of smoking, this can seriously affect the growth of the company.
SD Alcohol 40-B (Alcohol Denat.), Hydrofluorocarbon 152a, Octylacrylamide/Acrylates/Butylaminoethyl/ Methacrylate Copolymer, Aminomethyl Propanol, PEG/PPG-17/18 Dimethicone, Fragrance (Parfum), Triethyl Citrate,
The next day an orange goopy textured product resulted. The extracts were then dried and combined with anhydrous sodium sulfate, then evaporated with dry air under the hood in a warm water bath. The liquid was cooled and had an initial weighing of 0.5887g. It was reweighed several minutes later with a final
Benzoic Acid – at first it looked to me like a seashell broken up into little tiny bits. When we heated it in the water it gave off this smell that was somewhere in between Kool-Aid and dirty socks. Some of dissolved in the heat, but when we put it into the ice bath it started crystalizing. After going through the filter and drying completely it looked very different but smelled the same. At the end,, it was more of a grayish purple color and crystals had formed but they were softer, and broke when we poked them with the stirring rod.
Hickey) Organic chemistry lab 2 manual, department of Chemistry University of New Orleans. We observed a yellow residue in the bottom of the flask after the dichloromethane has been boiled off, and 2-propanol (3ml) was added to it and then was heated until the entire residue dissolved and the solution was transferred to a clean Erlenmeyer flask.
Fraction #2 was found mixed with isopropanol alcohol in the sludge. It was not separated from the mixture initially, but before performing the test, it was concentrated on a hot plate.
Inactive Ingredients: Cyclopentasiloxane, stearyl alcohol, C12-15 alkyl benzoate, PPG-14 butyl ether, hydrogenated castor oil, talc, phenyl trimethicone, petrolatum, fragrance, cyclodextrin, mineral oil, behenyl alcohol
The result was small white crystals, which were dry and had barely contained any moisture. The product was then dissolved in methylene chloride and dried with granular anhydrous sodium sulfate. The drying agent would have removed any water in the solution and presented a colorless solution. The solvent was evaporated and the product was collected; it had the appearance of small, white solids. Data Table 2 shows the results and calculations that were gathered after the completion of this experiment. A boiling point of the product was found to be 210℃. According to literature, the boiling of isoborneol should be 212℃. As a result, the product is most likely isoborneol. No errors had occurred during the course of the experiment, which is testified by the high yield of
For this experiment, Alcohol D and Acid 2 reacted in the presence of concentrated sulfuric acid, resulting in a colorless solution with brown layer on top. After washes with sodium bicarbonate and brine, the pale-yellow liquid product was dried and then distilled. Distillation resulted in two colorless fractions, the second of which had a boiling point of 69-70 ˚C. This boiling point is unrealistic for any compound obtained in this experiment, so it was not used in identifying the product. After distillation, both fractions were spectroscopically analyzed. The IR and NMR spectra obtained for both fraction were identical, meaning both fractions contained exactly the same substance. Both fractions also smelled the same, like piña colada, therefore confirming this conclusion. This outcome also meant that the amount of product synthesized was 5.7393 g.
This is illustrated in the first advertisment, for Chanel No.5 perfume. The classic, sophisticated design immediately sets the tone for the advert and for the type of audience it has been aimed at. Chanel is an icon of the 21st century and its image needs to be preserved by attracting new customers.
My signature indicates that this document represents my own work. Excluding shared data, the information, thoughts and ideas are my own, except as indicated in the references. I have submitted an electronic copy through Balckboard to be scanned by TurnItIn.com. In addition, I have not given aid to another student on this assignment.
THE POLITICAL ENVIRONMENT: The critical concern Political environment has a very important impact on every business operation no matter what its size, its area of operation. Whether the company is domestic, national, international, large or small political factors of the country it is located in will have an impact on it. And the most crucial & unavoidable realities of international business are that both host and home governments are integral partners. Reflected in its policies and attitudes toward business are a governments idea of how best to promote the national interest, considering its own resources and political philosophy. A government control's and restricts a company's