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Developing an Action Plan for Central Kalhari Game Reserve

Decent Essays

1.1 CONTEXTUALIZATION OF THE DESTINATION
This assignment is about developing an action plan for Central Kalahari Game Reserve (CKGR), which is a destination located in central part of Botswana according to (Department of Wildlife and Nature Parks 2014). Furthermore this park is the biggest nature park in Botswana and the 3rd in Africa with 52 800 square kilometres. The main source of economic drive is through the tourism sector through the niche of wildlife tourism (Department of Wildlife and Nature Parks 2014). This niche makes a revenue turnout of 833 085 (Botswana Institutes of Policy Development 2006). CKGR takes pride of its well-known of the vast open plains, salt pans and ancient riverbeds also being the indigenous land for the First People of Kalahari (FPK) whom are commonly referred to as Basarwa or the San. Furthermore the park is one of the first to have the eco-lodge which also acts as an attraction as it faces the Tau Pan according to (Maryland 2009).

1.2 MACRO/MICRO ENVIRONMENT
The macro environment are the external variables that affect the organization and the organization does not have control over them this being politics, economy, socio-cultural and technology (PEST). While the micro environment helps to identify the industry attractiveness according to (Fyall & Garrod 2005). This definitions shows that this platforms are important as they will help in developing a strategy as the macro will indicate the situation which the business is faced with and

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