1.1 CONTEXTUALIZATION OF THE DESTINATION
This assignment is about developing an action plan for Central Kalahari Game Reserve (CKGR), which is a destination located in central part of Botswana according to (Department of Wildlife and Nature Parks 2014). Furthermore this park is the biggest nature park in Botswana and the 3rd in Africa with 52 800 square kilometres. The main source of economic drive is through the tourism sector through the niche of wildlife tourism (Department of Wildlife and Nature Parks 2014). This niche makes a revenue turnout of 833 085 (Botswana Institutes of Policy Development 2006). CKGR takes pride of its well-known of the vast open plains, salt pans and ancient riverbeds also being the indigenous land for the First People of Kalahari (FPK) whom are commonly referred to as Basarwa or the San. Furthermore the park is one of the first to have the eco-lodge which also acts as an attraction as it faces the Tau Pan according to (Maryland 2009).
1.2 MACRO/MICRO ENVIRONMENT
The macro environment are the external variables that affect the organization and the organization does not have control over them this being politics, economy, socio-cultural and technology (PEST). While the micro environment helps to identify the industry attractiveness according to (Fyall & Garrod 2005). This definitions shows that this platforms are important as they will help in developing a strategy as the macro will indicate the situation which the business is faced with and
The development of tourism around certain key wildlife species can be problematic. Evaluate strategies which are used, around the world, to seek a working balance in the Nature-People relationship?
The purpose of this report to address and discuss the water resources of Botswana, in both qualitative and quantitative analysis. Through research of government websites as well as scholarly journal articles, a better understanding of Botswana and its water resources will result. This report will address surface water such as rivers, streams and lakes, as well as the issues of said resources. There will also be an analysis of groundwater reservoirs and the issues with such, along with other water resources factors. By the end of this project, I hope to learn what issues pertain to Botswana’s water resources, the factors influencing management of resources, and an overall perspective of living with water insecurity.
1. Macro environment analysis: the major externals which affect company’s decision making, marketing strategy and performance. It includes:
The macro environment is defined as the major external of uncontrollable factors which dramatically influence to the business strategies and impact its performance by Gupta (2013). The external environment scanning states to assist the organization realize the issue and understand the dynamic market. The interesting external environment analysis model is Porter’s Five Forces Model which consist of new entrants, buyer power, supplier power, treat of substitutes and rivalry (Julius, 2014). According to Holden, in term of rivalry, the extremely higher fuel consumption of Holden alert to the organization to lose its market share which causes to reduce the number of customers and its competitive advantage. At that time, the poor car’s performance
Macro environment or macro forces consists of the larger societal factors that have the potential to affect an organization’s strategies. According to Phillip Kotler, these variables include demographic, economic, natural, technological, political, and cultural outside forces. (“Josbd”, n.d, para. 7)
Macro environment are the external and uncontrollable factors that influence an organization’s decision making and affects its performance and strategies.
PART A Kakadu National Park is a nature reserve located in the Northern Territory, with land that stretches over wetlands, rivers and sandstone, making it home to over 2000 plant species and wildlife. The grounds of Kakadu have been home to Aboriginal people for more than 65,000 years. Kakadu is the largest national park in Australia, covering approximately 20,000km2. It is recognised for its natural and cultural values.
The book includes a clear outline of the history of conservation in Africa, coupled with stories of Africans involved in conservation management. The authors explain the issues around African conservation as well as including their own input and potential solutions. One of the main points presented is that the myth that Africans and wildlife being incompatible must be broken. It is evident that Africans are just as passionate about their wildlife like the rest of the world and the authors try to bring this across to the rest of the world. However, conservationists must make sure that rural people are acknowledged and that they engage in conservation efforts to make sure projects are successful. Due to the age of the book, several issues are more prominent than others, such as habitat loss and overpopulation, and that the solutions to these issues will have changed with the development of technology. Public awareness and the education of issues are now more achievable and effective due to the advancement in communication in the form of social media and the fact many Africans own a mobile phones. The involvement of local communities will always be important in conservation and most of the points brought across in the book about the past will remain relevant. An update or a companion book including discussions of new issues threats
The micro environment affects the organization straight. Its most closely connected to the business .micro environment mainly reflects by Strengths, Weakness Opportunities and Threats (SWOT).
This paper uses the terms natural resource(s), resource(s), and reserve(s) in many different contexts. Please use care when interpreting their usage and context.
A macro business environment is inclusive all elements, that are out of the business’ control, that has direct and relative influence on strategic planning and goals. The microenvironment, includes current and any changes in local, state, federal and international laws and regulations. Laws and regulations literally dictate how a business regardless, of its sector, the guidelines of its operations. The state of the economy, consumer market and spending trends are also a major factor in the macro environment equation. The purchasing power, of the consumer, is vital for any business sector to succeed. In today’s technology driven society, it is utmost importance, that a business is, within the established perimeters of technology for their industry, or on the cusp of the cutting edge of technology. If a business has effective and efficient technology, across the board, in force, it can potentially cut costs and drive consumers to them. A business’ demographics
Identifying influencing factors of a company’s macro-environment helps in the strategic development and management within a company. The macro-environment outlines an industry and the competitive environment as seen in figure 3.1, (Gamble, Peteraf, Thompson, 39). Within the macro-environment there are the political factors, economic conditions, sociocultural forces, technological factors, environment forces, and legal/regulatory factors. All of these factors blanket the habitat an industry and its competition thrive in. Inside the industry and competitive environment there are five factors that influence an individual company. The five factors are suppliers, rival firms, new entrants, buyers, and substitute products. The biggest impact on a company are these five factors. For example, Under Armour focuses on their industry and competitive environment to survive and grow. Their strategy to win over the market share from Nike and Adidas consists of expanding a stable and original brand within record time, taking an innovative approach to their product line-up and brand-name appeal where the market seemed to be barren, and lastly, the company enters in the foreign market early on to establish its brand and influence markets outside of the US.
Macro environment are the large forces which not only affects a company but ratter the whole industry itself. The macro-environment of Coca Cola Company consist of sociological, technical, economic, environment, political and cultural changes.
The micro-macro dilemma relates to a variety of circumstances and situations and is essential for numerous decisions daily that people make. This is particularly true for many of the business decisions that organizations make in concerns to marketing.
As an entrepreneur, they need to evaluate the environment not only prior to the start-up of their business but also during the growth stage of ventures. The environment means the situation where the company business ventures operate. As we know, ventures environment can be divided into two sections that are External environment and Internal environment. And the external environment also divided into two parts, which are Macro environment and Micro environment. But in this section, I just discuss about Macro environment. The elements of macro environment can affect business decision-making in the long term and unstoppable. Macro environment contains of four elements, such as Politic and legislation, Economy,