Development Of Mass Media

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During the mid-1900's, daily papers and magazines were important sources of information. In the 1940's, the radio supplied another source of media and broadcast to the masses. Individuals spent their evenings tuned into radio stations to listen to accounts of the ongoing war. During this era, daily newspapers were still accessible and still utilized by most people. In the 1950s, television was invented and subsequently became a primary media communications tool. The information broadcast through television was a combination of information from the radio and the daily newspaper. In 1962, satellites offered access to world news. From that point to now, Americans have expanded mass communication to include smart phones and the Internet, as new technology continues to bloom.

The major developments in the evolution of mass media in the last century were newspapers, magazines, and radio. In the 1940’s these were the major developments that were used the most. This were where people got all information on media. Everyone always looked for the newspapers in the morning for information around their area about updates and media information that was needed or what interested them. It wasn’t until the 1950’s that television came into the big picture and people were able to get updates on the news, ad campaigns, celebrity gossip, world news updates became available. Television became the main source of resources for the mass media. In 1960’s the first satellite was released it allowed access to worldwide news. Satellites are still used today for information from NASA, and throughout worldwide for communication. Developments for mobile phones to computers to the internet. The process continues to increase and get faster every day. There is always new ways to improve, and the people who work on these are always trying to find the newest way of improvement. The growth of mass media continues to grow as centuries continue to get further and further into the future. New technology is always being evaluated and presented more than it has in the last century. The drive to get better, and faster is used by many. This is their mission for the future and in today’s world. People want to be informed on what is going on around

Media continue to influence change well into the early 1900’s. During in 1914- 1918 World War 1 propaganda started censorship and had more technology. Then in 1923 Time Magazine made a debut and AT&T was able to link two radio stations making the first network. 1950’s was called the “Golden Age of Television” and television shows such as “I Love Lucy” and the Andy Griffith show appeared on TV. In 1953 Playboy magazine was introduced with Marilyn Monroe as the first centerfold. As time moved on you was able to hear music on the radio, watch news broadcasters on TV, and make movies and TV shows. Because of these new things people could do with the media, people were also becoming more outspoken. For example in 1964 the New York Times v. Sullivan made news ability to openly talk about public officials. And in the late 1960’s the internet became a way for business people to communicate and in 1990’s the internet became available to everyone else. Even though today we commercials and advertisements of cigarettes in the media constantly at one time in 1972 cigarette advertising was banned from TV. Media now includes more than just newspapers and radio broadcasting, there is social media such as Facebook, Instagram, Twitter, Tumblr and Snapchat. These forms of media society uses for reading and finding news, listening to the radio and music, communicating with other people and businesses, and just

All across the globe, media is seen everywhere. Billboards, magazines, television, the Internet, newspapers; it’s everywhere! Every day, each individual is exposed to some sort of media. It has now become an integral part of each individual’s life. Media is the main source of mass communication; whether through television, radio, newspapers, and/or the Internet. Prior to the 19th Century, letters, smoke signals, telegrams and carrier pigeons were the common ways of communications. Whereas now, media has managed to secure the attention of people of all age groups and genders and has provided them with several effective means of communication and has influenced many aspects of their lives. For instance, from influencing consumer needs and decisions via advertisements to providing feasibility in daily communication to eliminating any unnecessary upfront interaction, the media is every where and is ineluctable.

The political behavior of citizens, policymakers, and the political agenda are increasingly shaped by the mass media. Throughout our country 's relatively modern political history, what the masses consume on television, radio, newspapers, and now the Internet, guides and shapes a person 's respective political ideology in a significant manner. Although numerous factors are involved in shaping a political ideology, the media is the most crucial as it is the most consistent influencing factor throughout a person 's lifetime, and acts as the ongoing

Over the last 500 years, the influence of mass media has grown exponentially with the advance of technology. First there were books, then newspapers, magazines, photography, sound recordings, films, radio, television, the so-called New Media of the Internet, and now social media.

Malcolm X once said “The media’s the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that is the power. Because they control the mind of the masses.” According to Study.com “Mass media consist of any means of communication intended to reach a general, public audience. Note that mass media is widely used to reference the entire public communications industry, including newspaper, magazines, flyers, billboards, automated telemarketing, radio broadcasts, television broadcast, internet articles, and social media posts.” (Dugger, Development of Mass Media) Mass media is in our everyday lives, and as Malcolm X said it has the power to make the innocent guilty and the guilty innocent. That’s how powerful our media is, and news reporters are fabricating the story and twisting headlines and creating their own story. Isn’t about time the news starts reporting the facts? The media is racially bias because they sugar coat Caucasian people and their actions, they over represent African-American crime rates, and they always find a way to justify a Caucasian police officer killing an unarmed African-American male.

Running head: MASS MEDIA AND ITS EFFECTS ON SOCIETY 1 Mass Media and Its Effects on Society Alexander Wilson Kansas State University MASS MEDIA AND ITS EFFECTS ON SOCIETY 2 Mass Media and Its Effects on Society Sudden introduction of mass media into society undoubtedly caused a shift in societal views and behaviors, evident from the vast amount of research that started as soon as television and other sources became available in households worldwide. Mass media constitutes anything that helps reach a mass audience such as television, newspaper, radio, social media, and even video games. Merriam-Webster dictionary defines a mass medium as “a medium of communication that is designed to reach the mass of the people – usually used in plural,”. From building a dependency on mass media, to changing the way some children and young adults behave, mass media has played and continues to play a massive role in shaping today’s society.

Mass media has inched its way into almost every facet of our daily lives. No one feels this intrusion more so than women. The market is geared towards them as the biggest consumer in our society. As a woman I am aware of this fact, but not only am I a woman, I am a woman who works in the advertising business. I have a unique perspective on both sides of the spectrum. How does all this focus effect us? How does this attention effect the way we perceive ourselves? Is it harmful? Can it be helpful? These are the question I am going to answer the best I can today.

Over the years mass media has become more available and favored by society through avenues such as magazines, television, newspapers, print ads, internet, and including social media. According to U.S. Census Bureau (2007), individuals spend nearly a total of 3,518 hours of their time on mass media outlets. Mass media has become widely popular among individuals, in particularly young adults.73% of U.S adults aged 18–29, have been reported regularly visit at least one of these outlet, and 42% use more than one (Duggan & Smith, 2013). Mass media has been an outlet for individuals in society to send and receive information. It has given individuals the ability to communicate and share news amongst each other. Henceforth, mass media outlets such as social media have allowed individuals within society the ability to interact with one another. In America, as people interest in media has grown so has individuals interest in their body image (Cash, 2004).Body image is extensively publicized in mass media (Cash, 2004). Researchers have questioned this phenomenon of the impact of social media on individual’s perceptual of body image. The purpose of this study is to examine mass media portrayal of body image which has influence individual beliefs and desires to be “thin” which has resulted in an unrealistic ideal societal body image.

Mass media is a media intended for a large audience. It may take the form of broadcast media, as in the case of television and radio, or print media, like newspapers and magazines. Internet media can also attain mass media status, and many media outlets maintain a web presence to take advantage of the ready availability of Internet in many regions of the world. Some people also refer to it as the “mainstream media,” referencing the fact that it tends to stick to prominent stories which will be of interest to a general audience, sometimes ignoring controversial breaking news. Many people around the world rely on this form of media for news and entertainment, and globally, it is a huge industry.

Mass media has come a long way from where it first started, from someone belting out the news, to the written form of mass media such as the newspaper where it could reach the masses and inform them of what is going on around them, to the now where most news are obtain using the internet via smart phone, tablet or television, as along as an individual has Wi-Fi, internet service they can obtain their desired information from anywhere in the world.

Many people in the mass media industry have used their platform in very different ways. The ways people have used them , do vary because some mass media influencers use their platform for good and some use it for bad. For example, In the Brian Williams case he used it for bad because he lied to the people that looked up to him, or people that watched the news. Another example would be when Jorge Ramos was kicked out of the press room for asking difficult question to Donald Trump, but in this case it was different because he used mass media for good because he was asking these questions for the people and for them to know, what was going on. Because if not then who is going to ask them.

One of the functions of mass media is linkage. Mass media is able to join different elements of society that are not directly connected. For example, mass advertising attempts to link the needs of buyers with the products of sellers. Legislators may try to keep in touch with constituent’s feelings by reading their hometown papers. Voters learn about the doings of their elected officials through newspapers, TV, radio and websites. Another type of linkage occurs when geographically separated groups that share a common interest are linked by the media. The dating services such as Facebook, eBay online auction site enable people who want to buy or sell items link up. There is however hate sites on the internet that terrorist use to spread propaganda and recruit new members. For example, newspapers generate opinion; develop feeling for whatever happenings are reported. Advertising through mass media links together the needs of buyers with the products of sellers. It is also possible that media can create new social and professional groups by linking together the people of same interest. This function is also called ‘public making’ ability of the mass media. For example, people interested in geography, science, environment form a group and this phenomenon may account for the growth of some movement. In this way, media become a bridge between different groups who may or not may not direct connection.