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Essay on Development and Analysis of Two Mini Case Studies

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Development and Analysis of Two Mini Case Studies This is a SWOT analysis of Target Corporation and K-Mart, to be followed by a cross-case analysis of the two mini cases. The success and failure in these cases is based on volume of sales and recognition of the two companies.
Target SWOT Analysis Target is a mass merchandising store based out of Roseville, Minnesota and founded in 1962. Almost 50 years later, Target is still going strong. They have always been in direct competition with the world's largest retailer, Wal-Mart, and are still in business which is quite impressive. What makes target so different from most mass merchandising stores is that it focuses on the overall experience for the shopper, not just great prices (2009 …show more content…

This way people would shop more to get more points on their cards and would not worry so much about the high prices. This would take away from the fact that it is more expensive than Wal-Mart (2009 Watts).
Threats: There are a few competitors that could be a threat to Target. I think the number one is Wal-Mart. Despite the fact that they are the number one retailer in the world, they also have very low prices. Kmart also proves a threat to Target just because they are beginning to focus more on design as well by calling in designer Vera Wang to make a line called Simply Vera (2009 Watts).
Targets Strategy
The Target Company uses many different strategies; it all depends on what team you are working for. The Target team wants to remain the industry leader and helps us define a path for every stage of our growth. Roles include everything from consulting projects on complex business problems to planning new processes and systems for specific tasks. The mission of organizational performance improvement (OPI) is to drive Target’s success by elevating the capabilities of team members and solving complex business problems of high impact. OPI helps Target define, plan and lead impactful change. The team executes this mission by offering training, consulting, initiative planning and project leadership (2013 Target)

K-Mart SWOT Analysis K-Mart is a chain of discount department stores in

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