Difference Between Patagonia And Toms Shoes

When I was reading the book, one of the main questions that I always asked myself was what companies’ duties are. Patagonia is the best example that the book gives us. It tries to take all responsibility for their activities that relate to their stakeholders.

I will be comparing the corporate social responsibility (CSR) of Whole Foods and Trader Joe’s. Social responsibility means that a company invests in communities, protects the environment, pays their taxes, provides equal treatment, provides adequate health care, etc. CSR is an act of maturity, where companies feel obligated to give back to those who assisted them in their success. A company needs both the employees and customers to be satisfied. Hence, companies feel obligated to give back to their community; a practice of appreciation and sympathy. I will begin with talking about the background of each company, followed by the employees, investors, customers, and environment.

Both companies have presented their passionate interest with the use of corporate social honesty practices, which is noticed by all the involvement in community services, including the many donations of education and

TOMS Shoes is a most humanitarian organization; they are a for – benefit business with a major heart. The organization was established by Blake Mycoskie in 2006. Mycoskie set up the organization after he saw outrageous destitution in a few nations including Argentina as a hopeful of the "Astonishing Race Contest" on CBS Television. Amid this occasion he saw villagers youthful and old who couldn 't bear the cost of a solitary match of shoes. In mid 2002 he found the agreeable and one of a kind ranch shoe worn by local people known as the "Aspartate". (TOMS.com) Mycoskie formed a shoe after this style, one that was adaptable, strong yet great and comfortable and had them fabricated in Argentina. At that point Mycoskie came back to the United States equipped with the shoes and a commendable mission. His central goal and one of a kind business proposition included approaching retail locations to offer his TOMS shoes, then for each match of TOMS sold he would give a couple of TOMS to a youngster in need. A Los Angeles boutique, American Rag, had confidence in the story behind the shoe and turned into Mycoskie 's first retail client. "Amazingly, that end of the week gathered him $88,000 in requests. Two years after authoritatively building up TOMS Shoes, the business had "$9.6 million in income." (TOMS.com)

The primary target market of TOMS is males and females between the age of 19-24 that want to combine the creativity of being a trend-setter with the satisfaction of being socially responsible. This age range is a part of what is known as Generation Y, or the Millennials. Generation Y has brought a trend of social awareness and activity. From 2002 to 2005 the number of people volunteering went up 25%. This generation is all about giving back to the people, so Toms allows this group to give back by purchasing their shoes. TOMS has also done its homework on this group as well. Utilizing social media, TOMS reaches out to over 488,000 twitter followers, 280,000 Facebook fans, and several thousands of YouTube users. TOMS understands that generation Y prefers hands on involvement. In order to make that happen, TOMS fans are allowed to take part in a yearly One Day Without Shoes movement to understand what it is like to be shoe-less. In addition to the giving back and the social movements, TOMS shoes let young adults be expressive in their style. The plain shoe design makes way for creative minds to manipulate the shoe as anyone may please. TOMS is mainly focused in the U.S., but the shoes are available in over 30 countries globally

Corporate Social Responsibility are actions taken by a corporation that have positive and lasting impact for all stakeholders associated with the organization, seeking to strike a balance between profits and helping to establish lasting investment in the community (Carrol, 2015). In the 1980’s, then President Reagan challenged the business community to take on more responsibility to address social problems (Carrol, 2015). Socially responsible actions can benefit local communities as well as the greater societal good.

I too found it difficult to pull differences from my MNC's Home Depot compared to Southwest Airlines, where both companies where so similar in most CSR's and their approaches. What I was able to point out with my research is that Porter's (2013) call for corporations to begin thinking and be doers of CSR, as if it is first nature, would contribute to effortless successes for more organization, which creates shared value on a multitude of levels.

1. Strategy: Patagonia’s product differentiation as their strategy, through CSR, which involves sustainability, philanthropic initiatives, moral obligations, and reputation. They operate in ways to secure long-term economic performance by avoiding short-term behavior that is socially detrimental or environmentally wasteful. They do this all while keeping their quality high and having their core consumers in mind.

Although their unconventional business approach can in no way be exactly measured to determine the effectiveness of it, the company succeeds at making the experience of purchasing one of their products special because the consumer knows they are getting a high quality product that was made in a environmentally friendly process. This unique positioning that Patagonia has in the outdoor apparel market, allows it to sell its products two to three times the average price of their competitors like Uniqlo. What differentiates Patagonia from its main competitors, The North Face Company and Columbia Sportswear, is that Patagonia has found and connected with a niche market that wants not only a high quality product but also a product that was made in an environmentally sustainable

Currently, the public right is getting more and more people to recognize in order to create a fair society. Not only the right to have fair trade, but also the opportunity to access the natural environment are the issues that people are care for. Corporate Social Responsibility(CSR) is a fame that encourages the company to consider the environment, financial and social issues into all their work of operations. Pret A Manger and Burgerville are the famous fast food company around the world. They also have high reputation to be excellent CSR company as they have done a lot for our community, environment and their employees, as well as the quality of food. There are some similarity and difference

Almost every major corporation in today’s world has a Corporate Responsibility Committee or at least a policy covering the idea. This section will discuss the current state of our CRC and the role CRCs play in other organizations.

The responsible company, a firsthand account of Patagonia’s rise to become a leader in sustainable business and environmental practices. This book goes over the ethical and sustainable business practices that Patagonia has been using for the past 40 years. They started off as a small company called Chouinard Equipment, they sold rugby shirts, ice axes, and much more basic mountain climbing equipment. Throughout the course of this paper I will be discussing, Patagonia’s values, ethical framework, and the different elements that made them a highly sustainable business.

Since 2006, when the TOMS Shoes was founded, their ‘one for one’ business model has been widely embraced or criticized by different companies and the consumers. While, Blake Mycoskie, the founder of TOMS Company, was on trip to Argentina in 2006, he witnessed the extreme poverty and poor health conditions. After countersigning children walking barefoot, it dramatically heightened Blake’s awareness. Consequently, after witnessing those events, Mycoskie came up with a simple and innovating plan to create a for-profit business with a philanthropic component. Consequently, Blake created TOMS company with a unique principal and business model referred to ‘One for One’. TOMS ‘One for One’ is a unique business model, where for every pair of shoes purchased TOMS donates a pair of shoes to children in need in developing or underdeveloped countries. The company’s name ‘TOMS’ generated from the word ‘TOMORROW’, which was the original concept of the company, ‘shoes for tomorrow’.

CORPORATE SOCIAL RESPONSIBILITY (CSR) is a term describing a company’s obligation to be accountable to all of its stakeholder in all its operation and activities. Socially responsible companies consider the full scope of their impact on communities and the environment when making decisions, balancing the needs of stakeholder with their need to make profit.

H&M and Volkswagen both have advantages and disadvantages in CSR. For environmental aspect, H&M and Volkswagen both have disadvantages. H&M was intentionally faking GM cotton as organic cotton and it was damage the ecological balance. However, H&M still do some positive things to keep environment better. Volkswagen cheat on consumers and government by claiming to have green industry. Nevertheless, Volkswagen joined the Global Compact to protect the environment.In this aspect, H&M is better than Volkswagen. Another aspect is children production, H&M focus on child’s right and Volkswagen pay attention to children’s safety. H&M and its partner UNICFE are support child’s right and education development. Volkswagen donated child safety seats to China and they encouraged their employee help people who need help. These two companies both have advantages in child protection;but H&M have more function of children protection. Therefore, H&M is superior to Volkswagen. After comparing these international companies, H&M probably do better in these fields. Both of them have long way to go and they should pay more attention to