Different Aspect of Chinese Culture and Their Impact on Marketingd

In addition, by understanding the culture and societal trends of China, it will be easier to create the most effective marketing strategy and IMC programs for this country. Also, understanding the elements of the business environment of China, such as ethical standards, management styles, formality, and other factors are essential before entering a foreign market.

International marketing or business is uniquely different from the local market because the product price, place and promotion is vastly different from what is been offered to local customers (Johansson, 2000) With the emergence of the information technology, cross border marketing has never been a distant dream. However, it has never been easier even for giant multinational companies to face challenges that come in international business. The biggest challenge comes from the culture which varies from country to country.

After China had been conquered by the Mongols and their population was diminished by the plague, they began to look to into their past in order to shape their future. The Chinese society allowed “two empresses [write] instructions for female behavior” (423). These behaviors included those that were held previously to the Chinese women and were seen as “traditional expectations” (423). Much of the Chinese culture was changed due to the rule of the Mongol Empire. Because of this, China attempted to put an end to any evidence of foreign rule from the Mongol Empire. This included the “[discouragement] [of] the use of Mongol names and dress” (423). This discouragement of the Mongol traditions provided China the opportunity to reintroduce the concept of Confucian learning. This is another

Cultural differences between nations often require a company to have multiple marketing strategies. What may be acceptable in on country may not be acceptable in another country. The cultural differences require companies to develop marketing plans that are suitable for each individual culture. Not being aware of and understanding the cultural differences can create costly and embarrassing errors that may actually offend those in other countries. Cultural differences can affect the colors of products, the graphics used on packaging, and how the product is communicated to the foreign target market.

prompted to do so. Also, do not give any gifts such as clocks, flowers, or cutting

Every country differs in culture which has been there for centuries. The international market is growing rapidly, with more and more multinational organisations entering new markets each day. In this assignment I will evaluate how the difference in cultures affects the performance of international businesses.

To a great extent the European imperialism undermined Chinese culture, Chinese culture is one of the world’s oldest cultures, around thousands of years old. The area in which the culture is dominant covers a large geographic region in which eastern Asia with customs and traditions varying, greatly between provinces, cities, and even towns as well. About 1.4 billion people live in China, with each community creating their own culture.

The following examines the nation of China and its trade relations with the world, particularly the United States. The focus is primarily on China’s culture and how it impacts business dealings with other countries. Areas examined include: Religion, Management Philosophy, and Business Etiquette. Also discussed is China’s growing status as a world super power and how that has impacted the global business landscape. Likewise, various trading partners are examined and the effects of doing business with China, specifically for the United States. Points of concern for the United States are things such as the

Chinese culture is truly one of the great civilization our world has come across. It boasts a vast geographic expanse, over 4000 years of written history, as well as a rich and profound traditional society. Many aspects of Chinese civilization can be traced back many centuries. It is so diverse and unique, yet harmoniously blended, and presents itself a priceless benefit to the world.

Extensive and profound Chinese culture, thoroughly understand the connotation of Chinese culture is not an easy thing, let me introduce about Chinese culture symbol of lucky and unlucky things.

Making business abroad can be risky, but it can also be profitable for a company as well; thus the necessity to study in deep the country where the company will bring the business to. International companies are faced with many cultural challenges, when doing business across and inside of different borders. Identifying the significant cultural issues involved when evaluating the attractiveness of a particular location as a place for doing business can be crucial for a business. Aspects to consider when studying culture in a new place

The geographical area of China is more than 9 million square kilometers and as a result, it is the fourth largest country in the world. There are several ethnic groups in China, the Han Chinese is the largest group, and it is found in almost all parts of the country. Other minority groups include Tibetan, Zhuang, Korean, and Mongol. The Chinese society is high context and non-verbal. The Chinese people acquire the knowledge of what they are supposed to do and say even if they are not told through conversation. Voice and facial expressions play a critical role in determining the feelings in a person. They do not have facial expressions when in a conversation. Direct eye contact is avoided because it is viewed as a symbol of disrespect (Clair & Norris, 2011).

     Cultures are varying among different parts of the globe. People with different cultures have different characteristics and viewpoints on the subjects due to diverse understanding and method of learning. During the past few decades, the international trade grows in a very rapid rate due to the advantages that it provides; “increased sales, operational efficiencies, exposure to new technologies and broader consumer choices” (Heslin). Therefore, when considering the culture aspect to current business world, it is crucial for business to understand the culture aspect because of the tremendous growth of international business as well as utilize the international market to its maximum

Whenever a company is entering a new market it has to take into consideration the cultural differences between countries. Based on the case study analysis, the difference between the two countries in terms of eating out habits and eating preferences seem not to be understood by the Denver headquarter. Denver headquarter believes that it can enforce the same business model applied in the U.S to its stores in China, regardless of local preference. In addition, Foster seems to lack knowledge about the Chinese culture because she was not familiar with the market in China, as she had no experience working internationally. There was a lack of cross-cultural communication between Chen and Foster; even though, Chen had experienced both cultures while studying abroad in the U.S.

Throughout China's encased history it has developed much differently than western parts of the world. Chinese culture varies greatly compared to ours. These great differences between eastern culture and western culture make China a very interesting place. Some of the vast differences include literature, social structure, and government. The greatest difference is Chinese philosophy and way of thinking.