1. “We live within a false world.” Do you agree or disagree with this statement? Why/Why not? Provide specific examples that help support and consolidate your argument.
The question “Do we live within a false world” can be exhibited in two understandings. For example, the media can mislead our sense of direction of what reality and hyper-reality truly means. We can establish that reality is something that is going to happen rather then not happening. An example of reality is when you go to school due to regulations. We know this is reality because it’s something that is going to happen and is require to happen whereas hyper-reality is something that is nearly impossible to reach – Beauty products
2. Select a TV advertisement/commercial …show more content…
I say this because everything you see during the ad has been modified to entice the viewer and persuade them to buy their product. For example the women shown during the advertising had foundation and they used camera’s that changed the perception of their face.
4. What are the issues/problems associated with presenting ‘reality’ in this way?
(Identify any real life problems that can be associated with young people being constantly bombarded with images such as those in your chosen advertisement that are simply ‘unreal’ and regularly ‘unachievable’.)
Issue’s presenting hyper-reality to younger audiences rather then older audiences is that younger individuals can be led to believe certain products can change you as a person whereas the older audience is knowledgeable enough to realise what they’re stating is incorrect. Saying this younger audiences do have the capability of understanding false advertisement but in some circumstances this is different.
5. The message in many advertising campaigns is that we can find true happiness in our possessions, by fitting in, by being ‘cool’, by achieving ‘perfection’ or by having particular experiences. What is wrong with these
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They try to play sexual emotions in advertisement. They show an attractive woman and a bottle of beer. They try and make it seem that if you drink their product that you can get this type woman. Also they try and use the emotions of the females talking about how a decent looking woman can become very attractive It also seems to draw onto girls that have a lower self esteem. Showing that you will become a much happier person if you are good looking and dressed very sexually, than if you are not the best of looking person.
People seem to think that everything that happens to them everyday is real. The question is, though, “What is real?”. Is everything you see everyday really real or is it fake? We might see fantasies that other people or machines have created for us. Maybe we are the ones that are not enlightened yet. Numerous essays and films have been produced on this subject. One essay is “The Allegory of the Cave” written by Plato in 360 B.C. Also, the movie The Matrix was filmed in 1999. Even though many differences can be drawn between “The Allegory of the Cave” and The Matrix, there are many similarities as well.
The recognition of a false world is not new; many have described an alternate reality where we sometimes find ourselves. Alice in Wonderland is a story which questions what is real and what is not. Alice, falling down a rabbit hole, finds herself in a world which challenges everything she believes about life. More recently, the movie, The Matrix follows this Alice in Wonderland theme, and gives us a science fiction scenario of a false world. There, Nemo discovers his reality is completely generated and implanted in his mind by artificial intelligence. He discovers his mind is actually in a dream-like sleep. His real life is a kind of prison, but his mind is programmed to believe it is interacting in, what we find, is a false world.
Sounds interesting..will look into it. Regarding reality, we already live it and most often than not it's fundaments are to be found in the works of science fiction. How many books already can be understood and seen as a self-fulfilling prophecy, starting from Jules Verne onwards.. We do not long for what cannot be, but are in every sense (and now I will use a quote from the movie) "sucking the marrow out of life". Life without imagination is like a blank sheet of paper. Only our mind can bring life to it using the infinite spectrum of colours contained deep within our souls.
We live in a fast paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audience openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement you must use their product. This is not a new approach, nor is it unique to this generation, but never has it been as widely used as it is today. There is an old saying 'a picture is worth a thousand words,' and what better way to tell someone about a product
Advertisements come in various shapes, sizes, and mediums, and as humans, we are constantly surrounded by them. Whether they are on TV, radio, or in a magazine, there is no way that we can escape them. They all have their target audience for whom the advertisers have specifically designed the ad. When a company produces a commercial, their main objective is to get their product to sell. This is a multibillion-dollar industry and the advertisers study all the ways that they can attract their audience’s attention. The producers of advertisements have many tactics and strategies they use when producing an ad to get consumers to buy their product. These include things such as rhetorical
In the movie, truth is revealed to be reality, the world as it actually exists, or, life outside of the control of the Matrix. While Kierkegaard presents the belief that the only truth that matters is subjective, the Matrix claims that only objective truth matters (Kierkegaard). Reality is an objective subject, and the Matrix is subjective due to its existence as merely a computer system in a person’s brain. Therefore, according to the movie, truth is our objective reality. Morpheus tells Neo that reality is outside of the Matrix and claims that all those still living in the matrix are enslaved by the machines (The
Coming from commercials, newspapers, movies, and magazines, advertisements are one of the most prominent things that we get bombarded with on a daily basis. The problem with a lot of people including myself is that we fall victim to the manipulation of the advertising sharks and their devious tricks. In the article ‘Advertising’s 15 Basic Appeals’ by Jib Fowles, the author describes how advertisers will use 15 basic emotional appeals in order to get you to say ‘I want and need that!’ In National Geographic, a historical, anthropological, discovery-based magazine, advertisers focus their energy on the middle-aged, middle-class, educated audience, who want to improve not only their intellectual integrity, but also improve their families lives if the readers can help it. National Geographic advertisers can do this by appealing to the readers’ basic needs for achievement, nurture, and guidance.
Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done
In an average day, an American is exposed to over 3000 advertisements, (Kilbourne). Whether they want to admit it or not, they are drawn toward them. A common scheme of the advertisers is to allow the consumer to “picture the new them.” Whether this be a wealthier them, a skinner them, or a prettier them, they gear there product towards every person and want everyone be able to connect with the advertisement and picture the “new them.” American Idol, Nutrisystem, and The Biggest Loser, the lottery, and many other “products” promote that anyone has the chance to be famous, fit, or fortunate. The successes from these “products” present themselves as they were before, with the sob story that hopefully touches a nerve with
What we think is reality will ultimately become our reality if we believe certain things about an individual; he/she begins acting in exactly that way.
Reality is not an objective thing that is imposed upon us, but is created by us. Reality does not exist externally but internally, as each individual or group interprets it, and is always changing. Due to these concepts sociologists often speak about the “social construction of reality” which is essential to understand when attempting to explain human social behavior. Since realty is the basis of people’s actions, W. I. Thomas states, “If people define situations as real, they are real in their consequences”. The “social construction of reality”, human social behavior and W. I. Thomas’s statement are three concepts that fit hand in hand and are important when trying to explain one another.
In fact, “from 1997 to 2007, these procedures, overall, rose 457% to almost 12 million per year and an increase of 114% in actual surgeries, such as breast implants and liposuction”(Hodgson), all as a result of the influence of the advertising environment. Yet despite these statistics, many people feel exempt from the influence of advertising, this is because “only 8% of an ad’s message is received by the conscious mind, the rest is worked and reworked deep within the recesses of the brain”(Kilbourne). This working and reworking of the ad’s subliminal message of the brain is exponentially increased by the amount of ad’s the average American is exposed to every day. On average, Americans are exposed to over three thousand advertisements per day and will have been spent two years of their lives watching advertisements on the Internet and television by the time they die. This two hundred and fifty billion dollar per year industry that we call advertising profits from the appeasement of its consumers but at the cost of the consumers mental state. The cost of this environment, however, goes much further than just the environment itself, and extends rather into the direct objectification and dehumanization of women.
As your false layers reduce, and your recognition of the truth grows stronger, a divide will begin to develop. On one side of the divide will be you; progressively recognising the truth of your world. And on the other, will be everyone else; living their lives without the slightest inkling that their reality is only an illusion.
In contrast, Plato and the Matrix excerpts both establish that true reality was shown to others by someone else as opposed to Descartes true reality being questioned by himself. Neo and the prisoners were living in the illusion, dreams, false reality, or what have you; however, they never questioned what they thought to be true. They lived with