Old Spice Ad Analysis

morning/afternoon Mr Heppell and fellow peers. Today I will conduct an in-depth analysis on the Old Spice advertisement: "Questions". According to a case study made by the organisation D&AD, the ad was first aired in June 2010 and was created by the company Wieden+Kennedy Portland, the same company that made the advertisement "The Other Side”, a very successful ad. The product being advertised in the ad is Old Spice body wash for men. The ad includes a shirtless man doing many stereotypically "manly" endeavours

The medium of the Old Spice ad is television; The vehicle was Comedy Central during a rerun episode of Workaholics at midnight Intended Target Market: Viewers of Comedy Central are young adults who are looking to kickback, not think, and watch some unadulterated entertainment. A majority of Comedy Central’s audience is male, at 62% of the viewers. 49% of the patrons are between the ages of 18-34 with a median household income of $60,000. Intended Message: The intended message of the commercial is

Old Spice is an all-American brand selling male grooming products since its introduction in the market in 1937. The brand has since then grown into a nationwide phenomenon across a wide age demographic and is specifically popular among young adult males ages 17-25. Over the past decade, the brand has gained significant recognition through its many popular commercials, ad campaigns and social media outreach, even spawning a viral video, “The Man Your Man Could Smell Like” in 2008, reaching 40 million

The ad. That I chose is an Old Spice ad, the ad consists of a man having what seems to be a half-naked man with what seems to be Hawaii on his body. The man has a Volcano at the top of his head, and on his chest he has a beach with a woman lying on the sand with a tiny island and a shark getting fished from the clouds. This ad shows the need to achieve and the need to achieve and the need for aesthetic sensation. The need to achieve is pretty simple to see, it’s a handsome man saying that you can

appeals in Old Spice Multimodal text plays a huge role in the entertainment industry, but how they promote and influence audiences to buy their products depends highly on how they present their advertisement. In the famous Old Spice commercial many rhetorical appeals are used, and although this advertisement little to realistically describes the product they are advertising, It's clever and subtle use of all three appeals, pathos, logos, and ethos, persuaded many people to switch to Old Spice and at

in other to purchase their product that they are portraying. In this essay, I will be analyzing these two ads, “Whale” (Old Spice) and “Susan Glenn” (Axe). These ads are formulated to get their products noticed, along with sparking the interest of the other goods they may offer. Countless methods are used to convince the audience that’s being targeted to buy the product. Therefore, these ads are similar in its ability to gain the attention of their audiences by appealing to pathos. Through this essay

Old Spice” The Man Your Man Could Smell like” Old Spice” The Man Your Man Could Smell Like” was a television advertising campaign that had a handsome, very muscular man and “Hello, ladies,” says the strapping this handsome man, standing in a towel in a bathroom, as the spot begins. “Look at your man. Now back at me. Now back at your man. Now back to me. Sadly, he is not me, but if he stopped using ladies’ scented body wash and switched to Old Spice, he could smell like he is me, “a captivating smile

Covered in sand, small figures and props that resemble a beach and to top it off, a volcano. This Old Spice advertisement shows the details of what can be identified as a tropical island painted on a young male’s upper body. The tropical island scene can be confirmed to be a tropical island by the word ‘Figi’ printed across the product displayed in the advertisement. The caption for this Old Spice ad is “Become one of the freshest smelling places on Earth”, Implying that if you use this product you

Pre-campaign Analysis Research Research is a crucial step in determining the problem or issue faced by the organisation (Gregory, 2000). Old Spice conducted their research and found that the brand’s image was fading away along with their sales at the start of 2010 (Rowe, n.d.). The image that the public had in mind was that Old Spice’s products were something their “grandfathers” would buy and use (Effie Awards, 2011). Sales had dropped due to the increased number of competitors for body

Courtney Van Houweling Paula Fender 1st Year Comp November 10th, 2016 Old Spice, Become a Man Most of us have probably seen the Old Spice commercials with the confident and fast-talking Isaiah Mustafa, AKA "The Old Spice Man." These commercials first began in early 2010 and have since become a whole series of some of the most popular commercials on television and the internet. But what is it about these ads that make them so appealing? To answer this question, this paper will focus on the commercial