Wal-Mart: the High Cost of Low Prices Robert Greenwald uses a strong appeal to ethos, a slippery road argument, and a text track to bring attention to his audience about Wal-Mart. He establishes his argument by first presenting a claim made by the Wal-Mart CEO Lee Scott and then showing the contrary to that claim with many examples from real people. Through these arguments the audience can determine that Wal-Mart is simply a bad company and they should stop spending their money there. Greenwald appeals to ethos many times throughout this documentary. He uses a strong patriotic tone this brings a sense of American values being tarnished through this company. He establishes this patriotic tone by telling the stories of the “average …show more content…
He uses the text track to show all the cities that made this movement once again he uses speed to and overlapping text to make it seen like more cities have rejected Wal-Mart. Greenwald uses appeals to ethos, slippery road argument, and a text track to show that Wal-Mart is attacking traditional American values and that it needs to be stop. He uses comedy by providing a clip of daily show with John Stuart criticizing Wal-Mart; he establishes his credibility by showing clips of new shows. Greenwald uses the claims made by Wal-Mart CEO to establish his argument by presenting the facts that go against the claims made by
This article is written using an enlightened self-interest approach. The author describes Wal-Mart behaving in a way that increases its own benefits, with the outcome of their actions being the most important consideration. An example of this is the author’s notion that Wal-Mart’s low prices are due to “the exploitation of its workers” (McLachlan, 2009, pg. 289), “systematic use of ‘maquiladoras’ in conditions of extreme exploitation” (McLachlan, 2009, pg. 289), and Wal-Mart’s threat to move production to China to obtain lower prices. In this article, the author implies that Wal-Mart’s actions demonstrate that they are not concerned with finding the most ethical behaviour; they are merely interested in the action(s) that most closely achieve their goal to remain the “biggest chain of direct sales to the consumer in North America”. (McLachlan, 2009, pg. 289)
On the other hand, Sebastian Mallaby cares for the customer and the profits of the company, rather than the worker and their working conditions and wages. He suggests that Wal-Mart actually saves people money and is “a progressive story” (620). Their discount on food alone increases the welfare of the shoppers by fifty billion dollars a year. If you were to count all of Wal-Mart’s products into that same estimate, it would increase ten times. “This is very good news for poor and middle class families,” says Mallaby, because in this situation the customer really comes first. Even though the workers are not treated the best, they still have an advantage over the shoppers. They have less pay, but receive discounts on all of Wal-Mart’s merchandise whenever they shop there, which should be a plus for them. Compared to most companies Wal-Mart
In “Labouring the Wal-Mart Way”, Deenu Parmar discusses Wal-Mart’s poor business practices and mistreating of their employees. Parmar is biased in that she focuses primarily on the negative aspects of Wal-Mart and discusses mostly from the employees’ point of view. The essay attempts to sway people to stop shopping at Wal-Mart because the author portrays it as unethical by focusing on the poor wages, anti-unionization, and paying off charges instead of properly addressing the laws being broken. Parmar does point out that people will continue to shop at Wal-Mart, seemingly guilt-tripping those who do shop there. The whole article relies heavily on an emotional appeal, which forces the reader to sympathize for the employees of the company without
Walmart is the world's largest company by revenue (approximately four hundred and eighty billion dollars) and the largest private employer in the world with two point three million employees. Walmart is also one of the world's most valuable companies by market value, and is also the largest grocery retailer in the U.S. “One Nation Under Walmart” is a case about how Walmart has taken over the retail business and the effects of their market domination. The case also shows statistics of how much percentage Walmart is of many suppliers’ sales. According to the case Walmart has a 30% market share of all household items. Twenty-eight percent of Dial’s business and twenty-four percent of Del Monte’s business go through Walmart stores. It is also worth noting that Walmart imports ten percent of all United States imports from China. The case states that Walmart is able to offer cheaper prices because they put so much pressure on their suppliers to lower their prices. The case, “One Nation Under Walmart”, explains the problems that some people have with the massive retailer. One of these problems is how Walmart has forced numerous local businesses to close their doors through their extremely competitive pricing. They are able to purchase bulk goods at such low prices and thus pass the savings onto customers. As a result of these lew costs, rivals are driven out of business which results in a loss of jobs. Jobs are vital to the success of a community and with Walmart causing job
6) Are Wal-Mart’s persuasive tactics concerning its value to communities ethical in approach and intention?
Wal-Mart founded in 1962 by Sam Walton is now the largest American retail corporation. With thousands of chains of stores and warehouses Wal-Mart monopolized the American retail industry. In addition, Wal-Mart is the second largest retail corporation in the world employing of two million employees world-wide. As one of the most valuable corporations in the world Wal-Mart continues to improve their sales annually while offering some of the lowest prices available. Wal-Mart’s famous low price guarantee, come at a high expense of the environment, the small businesses, education, the rights and safety of the consumer, but most importantly their employees. Although Wal-Mart has plays a dominate role in American economy, this “American”
Karen Olsen pulls at our heartstrings using the specific people, places and things that we can possibly relate to in a pathos/ethos type method of description. She pours out examples of infringement, dollar signs, inequality and discrimination. Using names and painting a picture of a subject to explain how [Wal-mart] broke the law using intimidation, denying benefits and firing those that support the union. Sebastian Mallaby rebuttals by using facts and reasoning in a logos/ethos way. Examples include but not limited to; “Wal-mart has a war room to defend its image! Well, yeah, it’s up against a hostile campaign featuring billboards, newspaper ads, and a critical documentary movie.” Mallaby goes on to discuss different ways that many of
Former bureau chief for the Economist, Sebastian Mallaby writes in defense of a large retailer in his essay, Progressive Wal-Mart. Really. Through his essay he explains that through the continual campaigns against the large corporation, Wal-Mart has been and still remains a benefit to working Americans seeking affordable goods. He elaborates on the crusade of Anti-Wal-Mart campaigns looking to paint the business as a detestable parasite, when all the company has done is keep costs low and earnings for its shareholders high while trying to defeat competitors, just as any company would.
Robert Greenwald uses a strong appeal to ethos, a slippery road argument, and a text track to bring attention to his audience about Wal-Mart. He establishes his argument by first presenting a claim made by Wal-Mart CEO Lee Scott and then showing the flip side to that claim with many examples from testimony’s from actual Wal-Mart employee’s. Through these arguments the audience can determine that Wal-Mart is simply a bad company and that consumers should stop spending their money in a company that does not care for human rights and mistreats their employee’s.
“We, the aforementioned team, pledge on our honor that we have not given or received any unauthorized assistance on this assignment.” - University of Maryland Honor Pledge
“Up Against Wal-Mart” by Karen Olsson, a senior editor at Texas Monthly and who’s article appeared in Mother Jones, introduces her article through the perspective of a Wal-Mart worker. She focuses on the negatives of Wal-Mart by telling the real life struggles of different Wal-Mart employees. “Progressive Wal-Mart. Really.” by Sebastian Mallaby, a columnist for the Washington Post, focuses his article on what Wal-Mart critics say and attempts to defend Wal-Mart by comparing Wal-Mart to other retailers. Even though Karen Olsson and Sebastian Mallaby both examine the negative effects of Wal-Mart, Olsson berates Wal-Mart’s unfair treatment towards employees and the unlivable wages that the world’s largest retailer provides while Mallaby
The misguided young man who wrote the pro-Wal-Mart editorial needs to ask himself if he really needs most of the products that Wal-Mart sells. Are they really necessary for survival? Probably not. We must break the chains of corporate domination that are strangling American democracy and spreading misery across the world. We must break our addiction to senseless consumption that
Whether it's a brand new 59” LCD widescreen television or merely a pack of gum, each purchase you make from a Walmart store inadvertently results in a higher price paid; both within your community as well as the greater world around you. Relying entirely upon you-the ever consuming scavenger – to fuel the bustling utopia of the manufacturing industry, exists Walmart. More importantly, Walmart relies upon the oblivion towards matters outside of our own lives that we as society generally project. However, by looking past our own greed in a world full of price cuts and sales, we can expose Walmart for what it truly is; an entirely corrupt corporation feeding off of countries' vulnerabilities and reaping the benefits.
In this paper, I have researched to find out how this grant empire has become and remain so successful. I found out that one of the reasons is because it has been able to maintain the goals and standards that its owner, Mr. Sam Walton has built it upon. Even after his death, Wal-Mart continues to expand and grow in other countries. Wal-Mart is considered one of the top ten global companies today. Mr. Walton’s main goal was to sell products at a low price so that people could live a better life. Another reason is because Wal-Mart uses certain market mix strategies such as the four P”. These strategies, price, promotion, product and place.
Over the past twenty years one company has dominated the discount retailer market. It has been hailed as the most admired company in America twice in the past five years by Fortune magazine. As of 2006 the company employed 1.6 million people that worked in one of their 6200 facilities worldwide. Despite this company’s unmatched success, it has been demonized by many in American culture, often being depicted as a destroyer of small business and the symbol of corporate greed. The company that I am referring to is Wal-Mart. No matter if you are an advocate or adversary of Wal-Mart and their business model, one thing must be mutually understood: They have mastered