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Door Knocker Essay

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the connection from contact and voter turnout may be misleading. Also, the sample size was small for the study, leading to question the unreliability and perhaps overstating the outcome of the mobilization campaigns. This study did find that for competitive races the likelihood of voter turnout increased 5% and those voters were likely to contribute money. They also determined that those running the campaigns were most likely to target those who had resources, or were affiliated with parties, and had strong social networks. They concluded that those with certain associations were easier to be mobilized to vote. A study conducted in 1998 wanted to determine if the possible reasoning for the decline in voter turnout was indeed due in part …show more content…

The door knockers who were also of the younger generation and mainly college students used the scripts of civic duty and that the race was very close. The study suggested that the younger group may have been mobilized to vote by the door knockers who were also in this same age group. The study found that the civic duty script had a slightly higher outcome. The study showed that mobilizing voters wasn’t very good. It was however noted that this was a high profile competitive election with many others from the candidate campaigns, the political parties, and other interest groups also conducting direct mailings, television ads, and door knockers. Thus those that had been assigned to the treatment group of this study to receive no contact had been contacted by others also out campaigning. A 2006, study of direct mail by Gerber, Kessler and Meredith was done to determine the campaign efforts using direct mail on voter turnout and vote share. In this study the control group was the governor and secretary of state concentrating the direct mailings for Attorney General. The findings indicated that the increasing of direct mailings by 10 percentage points did increase the Attorney General’s vote share by 1.5 percentage points. The thought of this increase was the possibility that voters who were planning on voting were persuaded to change whom they were voting for or that it persuaded voters to actually go to the polls to vote. In determining the vote share the study found no

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