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Emma Bridgewater Essay

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Emma Bridgewater is a British ceramic manufacturer established in 1985. She needed to given her mother a birthday present and wanted to buy a cup and saucer, but she could not find any cups and saucer she liked. She marked four shapes, a mug, a bowl, a jug and a dish by herself,
Samples were invented in Stoke-on-Trent. Matthew is Emma's husband; he also participated in the design of the product. The company is entirely based in Britain's biggest ceramic production manufacturers, all products manufactured at the factory in the city of Stoke-on-Trent; England is one of the largest employers. Emma Bridgewater has two stores in London and outlet located on the company's facility in Stoke-on-Trent. The company's first year of turnover is £30,000 …show more content…

The Duck of York visited the Emma Bridgewater pottery in Hanley met the local school students and factory staff. This with Josiah Wedgwood went to London and gave his newly invented set of cream coloured tableware to Queen Charlotte are similar method to improve the company brand image and level. When a well-known person uses this product to increase the visibility of the product, this is a low cost and effective advertising, the customers will believe the brand and raise the purchase desire. With some companies need star endorsement products is same
There is no machine in the factory to production the product so cannot mass production and they have focus on bespoke product, the customer can have high quality and special product. They want their products to represent each producer, and they don't want a lot of production, just for the local and every product have significance. The mass production does not fit into Emma Bridgewater, although not a lot of production, but the traditional production and special raw materials are the core and selling point for Emma

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