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Eskimo Mothers Campaign Analysis

Decent Essays

In order to solidify the First Nations’ place as “designated outsiders in their own homeland” (8) the press had to show how Indigenous people become the ‘other’ when compared to the white settlers of Canada. In comparison to the white setters presumed racial superiority, the media would use headlines and stories that evoked images of Indians as dependent children. One specific instance of this is the “federal government’s poster campaign to instruct the ‘Eskimo mothers’ about how to use their newly awarded family allowance funds by the Department of National Health and Welfare” (148). This campaign created a standard that, despite being mothers and raising children in this land for generations, the Inuit mothers were not capable of providing …show more content…

During the Louis Riel 1885 North-West Resistance, the press used their influence to shape the narrative as an event fated to occur because, as the Gazette reported, it was inevitable that the “red-skins” would become “the reckless, murderous devils which nature has made them in their native conditions… [and] sooner or later it was inevitable that the red skins would make an effort to regain control of the country, massacre and pillage the settlers” (67). This description paints a picture of First Nations as unable to escape an almost animalistic urge to kill and destroy that is engrained in their very sense of self. In the press coverage of the 1885 Resistance, we can also see the close ties between the use of the savage stereotype and the childlike Indian. Although the press called for Riel to hang for his crimes against Canada, the Metis were described as “ the ‘poor misguided half-breeds’ whom Riel swindled and bullied” (67) which portrays them as lacking the ability to stand up for themselves and the maturity to resist

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