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Essay On Easypaisa

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EasyPaisa: Easypaisa was launched in 2009 by Tameer Micro Finance Bank and Telenor Pakistan. After the acquisition of Tameer Bank by Telenor Pakistan, Easypaisa is now a product of Telenor Bank. It was an attempt by Telenor Bank to introduce branchless banking in Pakistan in order to increase financial inclusion in Pakistan.
EasyPaisa’s Position in the Business Portfolio of Telenor Bank
Being Pakistan’s first and largest branchless banking solution, Easypaisa has a competitive edge over its competitors because of which it has become Pakistan’s largest mobile money service in Pakistan and third largest in the world. According to the state bank of Pakistan, Easypaisa enjoys a market share of 46% in the branchless banking sector in Pakistan. Approximately 650,000 transactions are managed on Easypaisa every day by 20 million active customers. Easypaisa can be labelled as a separate strategic business unit (SBU) for Telenor Bank. This SBU is a cash cow for Telenor Bank because of its enormous market share and profitability. Since Easypaisa is a separate business entity for Telenor Bank, it has its own range of products and services for its customers.
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It can be said that this Easypaisa mobile account operates in a similar manner to a commercial bank account. Infact, this account has been the foundation of financial inclusion in Pakistan by offering financial services on the mobile phone. It is very user-friendly and offers services such as Bill Payment, Money Transfer, International Home Transfer, Easy Load, Donations, Money transfer to any Bank Account and other Network Mobile load. Easypaisa account has also included term deposits and credit facilities in its line of products. These services are not just limited to Telenor users. Users of other mobile network can also benefit from the services offered by this Easypaisa account by subscribing to
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