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Essay On Samsung

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Samsung Electronics Co. Ltd. the Korean multinational electronics company is headquartered in Suwon, South Korea. This flagship subsidiary of the Samsung Group amounted for 70% of the group's revenue in 2012. Samsung Electronics commenced its operations in India in December 1995 and is today a leading provider of Consumer Electronics, IT and Telecom products in the Indian market. Samsung India is the Regional Headquarters for Samsung’s South West Asia operations, which provides employment to over 8,000 employees with around 6,000 employees being involved in R&D.
History
Samsung’s operations in India began with its manufacturing complex Noida (UP), which facilitates for Color Televisions (including 3D, LED and LCD Televisions), Mobile Phones, …show more content…

And Samsung leads India in products like LED TVs, LCD TVs, Slim TVs, Side by Side Refrigerators and Smart phones. Samsung is also the second largest mobile handset brand in India.
Samsung ranks among the top 20 in the BusinessWeek’s brand value survey, it follows this high ranking in India as well, achieving the title of the most trusted brand. It enjoys this high brand reputation because of its quality and imagery.
Corporate Citizenship
Samsung takes many philanthropic initiatives that aim helping global communities lead healthier, smarter and more sustainable lives. Samsung devises many such programs to make a positive difference in the lives of locals by using its employees and technology.
R&D
Delhi and Bangalore house the two Samsung India R&D Centers employing around 6000 people. Product Innovation and R&D have given Samsung the competitive edge in the market today. These centers focus on customization of audio visual and home appliance products to serve the customers in a more efficient manner and to support sustainability. Other product customizations include the ones to suite the need of Indian

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