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Essay On Swatch

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Swatch is a watch brand that was created in the late 1970s. It has a strong identity which separates it’s from many other watch brands such as rolex, ice, dolce and gabbana. For example rolex is a brand that is known to be expensive and valuable. Ice are known for plastic watches which have exciting colours and are bold. Swatch watches are also made out of plastic and is marketed to fit anyone of any age. As a company Swatch has had a huge connection with the pop culture industry. You may have recognised the brightly coloured watches that reminds you of pop art. Things like that is what makes Swatch different and stand out as a company. By collaborating with artists such as Kiki Picasso and Keith Haring it proves that Swatch is a one of a kind …show more content…

After its success as a company Swatch developed other sources by using materials such as plastic, stainless steel and aluminium to synthetic fabrics, rubber and silicone.

Swatch was also founded 33 years ago in 1983 by Nicolas Hayek and the headquarters base was in Biel, Switzerland. Looking back at the history of Swatch the company didn't succeed in the 1970s. Hitting the 80s it made a break through by remodelling the company then only had to compete with 50 components.

The general watches are usually silver or gold and quite bold. Hakey’s designs were more phenomenal and colourful. They inspired people to be themselves as the Swatch watch today is commonly known to be bright with a funky unique design on the strap.

The Swatch logo incorporates the swiss flag which signifies the country of the watchmaker. There are three main colours to the Swatch logo which are black, red and white. Those three colours are often seen as something important which should get your attention in a way it shows it’s dominance, excellence and powerful reputation. By studying the logo it incorporates a custom typeface which is simple and bold. The logo is powerful enough without making it to

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