preview

Ethical Issues Of The Business World Essay

Better Essays

For some reason, some managers and entrepreneurs seem to think that taking the ethical route in the business world is a bad way to go because a person cannot be successful in such a “cut throat” profession. Whoever came up with the idea that this is true is lying to themselves. There are many successful companies in the world that are taking the ethical way but there are still many businesses that do not do this. Ethical behavior in the marketplace is hugely important because if a company gives off the right and meaningful message, people will put their focus towards that company and their products, because they will see that the company is there for the right moral reasons. There are a few reasons why companies want to stay ethical in the business world. One of the reasons why is because companies like to reach out to specific groups of people. Companies that try to reach out to the entire public are not as common as the ones that have a specific group of customers they are trying to reach for, but every company reaches for the same type of customer, loyal. Companies use many different techniques to reach out and get their customers but being ethically correct in the eyes of the customers is the best way to keep customers loyal. Keeping loyal customers by treating them to the customers liking and being ethically correct in their eyes, is also a way that companies last long term. Most likely every specific group has to be approached differently whether that be age, race, or

Get Access