Organisations operating within a community are increasingly being recognised to include individuals and groups as its stakeholders in the long-term security and success of the organization. Therefore, it is important to include these community groups in the corporate and communications strategy to build a positive relationship. A frequently used term to define this strategy is corporate social responsibility (CSR) that is defined by Tench (2013) as how organisations plan and manage their relationships with key stakeholders. Although organisations are not a state, country or region, they are part of the infrastructure of society and thus, they must consider their impact on it. There is a significant debate whether companies should choose to …show more content…
Philosophers describes cognitivism as ‘the belief that there are objective moral truths which can be known and consequently that a statement of moral belief can be true or false’ (Theaker 2003). Non-cognitivism on another hand is described as the belief that morality is subjective or culturally relative, which means in regards to moral right and wrong, there are only beliefs, attitudes and opinions. However, business ethics and the concept of corporate social responsibilities had a significant impact especially from the cognitivist perspective such as utilitarianism, Kantianism and ‘rights’ theories (ibid)
From the consequentionalist theory, utilitarianism stresses the consequences to society as a whole – the greatest good for the greatest number (Curtin and Boynton, 2001, cited in Heath 2001). It is a notion that ‘an action is right only to the extent that it causes more good than ill to be produced’ (Somerville 2003). In simple words, an action is considered ethical and right if it leads to a positive effect. However, utilitarian critics note that it is difficult to know the consequences of actions before the fact as not all things can be calculated. It also requires promotion or maximization of ‘goods’ such as economic growth in order to achieve utility that allows the sacrificing of individuals and minorities ‘for the greater
Utilitarianism is another theory in which its main objective is to explain the nature of ethics and morality. Utilitarianism is an ethical theory which is based upon utility, or doing that which produces the greatest happiness. According to a utilitarian the morality of act is found just if the consequence produces the greatest overall utility for everyone. However, if the greatest possible utility is not produced, the action is then morally wrong. This view says that a person should act as to produce the greatest overall happiness and pleasure for everyone who may be directly or indirectly affected by the action. Therefore, a utilitarian would require that for every action the corresponding consequences for every action should be thoroughly weighed and alternatives proposed before deciding whether or not to perform such an action.
Businesses, specifically larger corporations, play a major role in what occurs in society therefore, they are responsible to their stakeholders not only to pursue economic goals but the greater social good as well. Corporate social responsibility (CSR) means that a corporation should act in a way that enhances society and its inhabitants and be held accountable for any of its actions that affect people, their communities, and their environment. (Lawrence, 2010). Social responsibility is becoming the norm so much so that some businesses have incorporated it into their business model. There are three components of the bottom line of social
Utilitarianism is an ethical theory that pivots around the belief that morality should be judged by consequence and the way in which an action can be deemed moral or immoral, depends upon the number to which it brings the greatest happiness. A decision can be defined as ethically correct under the theory of Utilitarianism if the moral choice provides the 'greatest good for the greatest number of people', proving that at the core of Utilitarianism are the ideals of pleasure and consequence. Although Utilitarianism provides a useful, simplistic way for making moral decisions,
Utilitarianism is a philosophical theory. It concerns how to evaluate a large range of things that involve choices communities or groups face. These choices include policies, laws, human’s rights, moral codes,
Consequentialism is a broad ethical theory that describes one 's actions to be good or bad depending solely upon the consequences of those actions. The distinguishing element of this theory from others is that the action itself has no value without analyzing the expected consequences, as explained by William H. Shaw in “Consequentialism”, “...when it comes to rightness or wrongness, nothing matters but the results of our actions” (Shaw 28). Then the question is, what exactly does it mean for a consequence to be deemed 'good '? Utilitarianism, a more specific form of consequentialism, answers this by describing a 'good ' action to be one that brings about the most happiness or well-being for everyone. John Stuart Mill states, “The creed which accepts as the foundation of morals “utility” or the “greatest happiness principle” holds that actions are right in proportion as they tend to promote happiness: wrong as they tend to produce the reverse of happiness” (Mill 7). This theory seems simple when applied to everyday situations. However, it can become tricky when applied to more complex, multi-faceted, situations. Obviously there are differentiating levels of happiness. For example, in a situation where it seems there may be no such thing as a happy outcome, the anticipated consequence that is deemed to be the 'lesser of two evils ' would be perceived to bring about the most well-being compared to the other choice. This theory may also seem difficult because it is based on
Basically, in defining the perspective of a utilitarian focuses on the concerns that actions or policies could possibly have on the good fortune ("utility") of all persons directly or indirectly affected by the policy or action. The standard makes the following point: "Of any two actions, the most ethical one will produce the greatest balance of benefits over harms." (Bonnie Steinbock, 2005) Many would probably look at it as a way of taking advantage of happiness and plummeting suffering
Utilitarianism as an ethical theory is seen as 'an act that is morally correct if it results in the greatest amount of good for the greatest amount of people affected by the act'. (Crane, Matten, Chapt. 3). It is a principle that concentrates on the outcome of an act and compares the good outcome with the bad outcome and supports the outcome that brings the greatest amount of good for all stakeholders involved.
Utilitarianism is a consequentialist theory that judges an action on its outcomes and aims to maximize happiness. This means finding the action that generates the “greatest good for the greatest number”.
Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.
Utilitarianism is a moral theory that has long been the subject of philosophical debate. This theory, when practiced, appears to set a very basic guideline to follow when one is faced with a moral dilemma. Fundamental Utilitarianism states that when a moral dilemma arises, one should take action that causes favorable results or reduces less favorable results. If these less favorable results, or pain, occur from this action, it can be justified if it is produced to prevent more pain or produce happiness. Stating the Utilitarian view can summarize these basic principles: "the greatest good for the greatest number". Utilitarians are to believe that if they follow this philosophy, that no matter what action they take, it
In chapter 9, I found utilitarianism the most intriguing lesson. It is a theory of ethics that assesses actions based on maximizing benefits in reducing the negatives; based on bouncing human interests. It was developed by Jeremy Bentham and John Stuart Mill, it is a socially conscious approach to hedonism that holds that the greatest good is to promote happiness and alleviate suffering for the greatest number of people. ( Chaffee, 9.3) Utilitarianism is the most common moral theory practiced in the business world today, to break down what it is basically is morality of an act is judged by it's utility. The greatest utility that it has for the most people;
Utilitarianism is a consequentialist theory, as explained by the philosopher Mill. Given several choices, a utilitarian would pick the morally correct choice by using the Greatest Happiness Principle (487). By looking at whether the consequences of an action will produce the greater happiness for the greater number of people than another action would, one can
Utilitarianism is one of the most commonly used ethical theories from the time it was formulated by Jeremy Bentham and John Stewart Mill in the nineteenth century. In his work, Utilitarianism, Bentham “sought to dispel misconceptions that morality has nothing to do with usefulness or utility or that morality is opposed to pleasure” (MacKinnon, 2012, p. 53). To simplify the utilitarian principle, which is one of utility, one can surmise that morality is equated with the greatest amount of utility or good for the greatest number of people (MacKinnon, 2012). Also, with its orientation to the “end or goal of actions” (MacKinnon, 2012, p. 54), Utilitarianism thus, espouses the consequentialist principle, e.g., the evaluation of any human act lies not so much in the nature of the act or the drive behind the act but rather the result of the act (MacKinnon, 2012).
In the book, “The Element of Moral Philosophy”, James Rachels explores the several criticisms of Utilitarianism. In this essay, I will touch on these criticisms, outlining the major implications they propose to Utilitarianism. I will also explain why many of the notions proposed against Utilitarianism are self-serving, and instead serve to improve the general good of a minority population, which contradicts the Utilitarian theory of equating moral aptitude to the general good of a majority population, and that in this respect a greater consequence is achieved. Lastly, I will demonstrate how many societal values have a Utilitarian basis, which proves that Utilitarianism can be salvaged in the face of most criticisms.
Utilitarianism is a limiting ethical theory that fails to grasp ethically reality. “The greatest good for the greatest number” is not ethically right in every situation. Although the majority would benefit, the minority will heavily suffer. Considering the overall consequences of our actions, the good may not always outweigh the bad, but this does mean that the good will be the ethically right thing to do. One may think they are “maximizing the overall good,” but in reality, harming many.