Ethics in Red Bull

1195 Words Jul 28th, 2015 5 Pages
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Ethics in Red Bull

Introduction

Red Bull is an energy drink that is produced by the company known, as Red Bull GmbH. Red Bull is the world leading energy drink. It sells more than 4, 000, 000, 000 cans all over the world. Red Bull drink incorporates ingredients like; caffeine, glucuronolactone, sucrose, B-group vitamins, glucose, and taurine. Besides, Red Bull drink is packed in aluminum cans. The company goes by the slogan “Red Bull gives you wings to fly.” The above statement instigates questions regarding the above product. For instance, many at times Red Bull has been mistaken for an alcoholic drink. It contains caffeine elements which medics believe that it has some
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The above strategy works to ensure that it curtails the environmental impact that Red Bull Causes around the globe. It shortens the distance of transportation and increases the recyclability of the cans. Consequently, the strategy reduces the prevalence of CO2 emitted and reduces the mass of the cans hence saving on the energy used to process the cans respectively.

Environmental Sustainability of Red Bull – lifecycle of the Can

Basing on the Corporation, Red Bull cans depict the world most reprocessed drink container. Besides, Red Bull believes that fragment of its accomplishment bases on its efficient, operational, and highly modern system of production. In that, recycling of an old can employs 95 percent a reduced amount of energy as associated to employing an original aluminum and considerably decreases carbon footprint emitted with Red Bull.

Using aluminum was a rational decision from Red Bull owing a number of reasons. For instance, cans made of aluminum are oxygen-proof and depict a neutral taste, hence enabling the drink to retain its original flavor for a lengthy period. Similarly, the aluminum cans are full recyclable; therefore, they can be recycled and used again for an immeasurable number of times (Hitt, Hoskisson & Ireland, 2013).

Red Bull Art of Can

The Red Bull has a platform where it searches for creativity. The above platform is open to every individual, gender, and age. It calls for

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