Ethnocentrism in Avatar

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Ethnocentrism in Anthropological perspective - Avatar Using highly advanced technology to replicate and to creating false bodies which humans use to walk amongst the natives known as the Na’vi living in the planet Pandora hence the name ‘Avatar’. The story focuses on an ex U.S. soldier name Jake Sully who is wheel-chair bound, was called upon as a last resort to replace his late brother whom had trained for 3 years in a project which was invested with so much money that the researchers could not bear to make it go to waste. Thus, sharing the same DNA, Jake was then given the privilege to be part of the project as he was tasked to retrieve back an extremely valuable mineral known as “Unobtainium” (Cameron & Landau, 2009) and at the same …show more content…

They were regarded as less develop when battling against the humans, the antagonist Miles Quaritch in charge of the security firm underestimates the Na’vi as they fire their spears and arrows effortlessly at their solid armoured battle ships

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