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European Car Industry

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‘The European Car Market Environment’
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Written & researched:
Amy Walford
For: Stuart Challinor
1/05/05
Words: 4,740

CONTENTS PAGE.

Executive Summary
1. – Intentions of the report
2. – The European Car Market Environment
3. – The Micro-environment: 1. – Suppliers 2. - Distributors 3. – Customers 4. – Competitors
4. – Situation review of the European Car Manufacturing Industry 1. – Comparison to US and Japanese market
5.0 – Drivers of Change
6.0 - The Macro – Environment 6.1 – SWOT analysis 6.2 – Pestle analysis
7.0 – Conclusions and recommendations

BIBLIOGRAPHY
GLOSSARY
RESEARCH PORTFOLIO

EXECUTIVE SUMMARY. • The EU automotive industry is the single …show more content…

1.0- INTENTIONS OF THE REPORT.
The purpose of this report is to examine the current European car market through the use of market audits, comparisons with competing international markets and assessment of its progression from past performances.
This report will describe the current state of the automotive industry through using the information gained from industry specific indicators such as employment, R&D investment, legal regulations, exports/imports, labour costs/productivity and value-added implications, in terms of the European market life cycle. This report will focus on the manufacture of passenger cars, but will discuss the automotive industry as an entirety [1].

2.0– THE MARKETING ENVIRONMENT. • The EU is the largest automotive production region (34%) in the world and the industry contributes 7.5 % [2] to the manufacturing sector in the Union. Direct employment by the automotive industry stands at about 2 million employees, while the total employment effect (direct and indirect) is estimated to be about 10 million. • Since 2001, motor vehicle production has decreased 17.2 million units to 16.9 million units in 2002. The decline continued into 2003, with 70,000 less motor vehicles being produced, compared to 2002. The decline since the year 2000 is basically due to the worsening of the macro-economic situation where consumer demand has been decreasing. • Its importance as a contributor to international and

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