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Examples Of Choice Blindness

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Choice blindness shows that people are not aware of their own choices and preferences. It refers more to ways which people are blind to their own choices and preferences and more specifically to a short- term memory that causes people to be unable to accurately remember the choices that they made. Choices blindness is tested to show how the mind can be tricked into believing the opposite of something so much to the point where the individual will defend themselves. It question how much we pay attention to certain things and if females pay attention more than males or vice-versa. Imagine you’re looking at two photographs, and try to decide which one of them you find more attractive. After you have made up your mind, focus on the face that you preferred and explain to yourself why you liked that one better. Now imagine I tell you that you actually preferred the other face after your decision, before you start to talk, I will switch the position of the pictures and make sure you’re looking at the face …show more content…

Their aim was to measure how often the subjects notice a change with their choice during and after the experiment. The experimenters presented two photographs of female faces and after that they were asked which one they find the most attractive. After the experimenters gave them a closer look at the photograph that they choose, they asked them to immediately explain why they chose that photo. The results turned out that most of the subjects failed to notice that the picture they were looking at was not their original choice and the explanation of their choice was: “I prefer this one because I prefer blonde” when his original choice was not a blonde but a brunette. Most people would have notice that change but the results shows that 75% of the trials were blind to the

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