Examples Of Neoliberalism

1901 Words8 Pages
The media are extremely powerful in the sense that they are given a platform and a responsibility to release information to the world at large. According to Chomsky and Herman (1988), in order to integrate people into a larger society, there is a requirement of systematic propaganda.
In the Chomsky and Hermann essay, ‘The Propaganda Model’, they argue that the content of media texts are affected by the globalisation and ownership of the mass media. They believe that wealth and power control content and that large establishments take advantage of ownership and use their power to dominate media text in order to push an agenda which accommodates their private interests.
History has shown that, over the last century, there have been
…show more content…
The essay is available in the book Neoliberalism: A Brief History, should any reader require further research.
A brief explanation of how neoliberalism affects society in regards to the media will suffice in this essay, in aiding the author to reach a conclusion.
The term neoliberalism derives from study that took place in the Chicago School Of Economics, led by American Economist Milton Friedman. Friedman opposed the idea of government intervention and believed that ‘government is not the solution to our problems; government is the problem’ (Friedman, cited in Philoguy, 2011). The idea of neoliberalism is to deregulate economies such as the media and allow the economy to regulate itself. He believed that the government was unnecessary and that private businesses are advantageous as they create jobs through a system in which wealth will be fed down through different classes.(Philoguy, 2011)
The problem with this theory is that deregulation of the media allows for major corporations to become privatised and act as conglomerates thus controlling the output of media texts. Resulting in the marginalisation of independent media
…show more content…
Story talks about how the counterculture was formed in an attempt to rebel against the vietnam war. Members of this newly formed culture consolidated around music festivals, one of which was the historical event that was Woodstock.
In the ‘The West Coast Counterculture’ section of the essay, Storey argues that the failure of this movement was inevitable, stating that:

‘The counterculture was certainly not beyond criticism: if it’s true, as Antonio Gramsci insisted, that ruling groups cannot wholly and absolutely absorb and incorporate subordinate groups into the dominant order, it is also true that subordinate groups cannot drop out of the dominant order.’

This was evident when the musicians began to accomplish commercial success. Story believed that the culture was based around the music, and therefore was the fundamental cornerstone of the entire movement. Once the music became capitalised through gig record labels, the movement began to steadily decline. Activists were ignored and the limelight remained on the musicians who could generate a
Get Access