bad faith in relation to De Beauvoir’s concept of the “battle of the sexes.” Being confined by her own immanence in a male-dominated society, De Beauvoir illustrates that the feminine subject “declares herself as their equal” in relation to the transcendence of the male for the struggle for recognition because it is affecting her free will and responsibility (De Beauvoir 428). By recognizing the female, the male attempts to “find himself” as a stable identity to transcend as the male figure through
importance of recognizing identification as a key element to the study of rhetoric is highlighted by Kenneth Burke is his book titled “A Rhetoric of Motives.” Burke states that there is no pure form of identification in rhetoric and suggests that depending on how we want to draw out our study of a rhetorical situation, we should focus on persuasion, identification, or communication consubstantiality
Beauvoir's idea of explaining women as “other” is because of women were held in an environment of traditional oppression to man through her position of inferiority. And she approves that in her main assertion, "One is not born, but rather becomes, a woman" (Beauvoir 607). By this, Beauvoir means that women are “woman” even before being human, which claims that women are born "feminine." Women are representation of his desires. She is a women are tool for pleasure and a “womb.” Women are taught from
Over the past century, Racism has become more prevalent not only in the United States but globally. This rampant toxic disease is experienced by minorities day after day with little progress being made. Discrimination has an effect on the lives of minorities whether or not it is intentional. Having a negative attitude or stereotyping minorities within the subconscious mind will allow discrimination to exist without realizing it. It is an unconscious process. Minorities have been passed over for jobs
1990). While the parameters and construct of an in-group may vary between and across cultures, most people associate and interact positively with fairly small cliques within the context of their own social or cultural groups. Cultural identity for example is the latch that fastens an individual to a specific group. Furthermore, social and cultural groups play a key role in defining and promoting human behaviors. Ones’ social identity codifies the sense of self which is determined by their group
Scott Stroud in his article Multivalent narratives: Extending the Narrative Paradigm with Insights from Ancient Indian Philosophical Texts critiques the narrative paradigm by pointing out its weaknesses and proposing revisions to the existing paradigm using ancient Indian philosophical narratives. Stroud claims that Fisher’s paradigm is too limiting and conservative when dealing with foreign concepts and texts. The narrative paradigm does not allow people to experience new stories that may differ
by cluster (Gilles Deleuze, French philosopher, Anti-Oedipus, 1977). This means that when the customer is considering purchasing, the choice is not just the object itself but to all cultural, symbolic or historic associations attached to them. For example when I want this dress that is behind the showcase, I do not just want this dress, but the shoes that go with the silhouette, the style, the man, the romantic dinner and almost the lifestyle that goes with this dress. And brands need to rethink their
Even if this has a great value in brand equity, it is not enough to form a brand culture. The cornerstone of its creation is a major concept; which is distinct to the brand and based on an innovative aspect (e.g. Nike and culture transcendence).In this case there is a set of communication shared by a class of consumers relaying the brand culture. This research of brand culture is becoming more and more important, especially because consumers search meaning in their consumption and they
This essay will refer only to the three texts given here: M.M.P - Maurice Merleau-Ponty, The Primacy of Perception and Its Philosophical Consequences E.H - Edmund Husserl, Pure Phenomenology, Its Method, and Its Field of Investigation M.H - Martin Heidegger, The Fundamental Discoveries of Phenomenology, Its Principle, and the Clarification of Its Name Pure phenomenology takes as given the existence of an intersubjective world(1), ("the totality of perceptible things and the thing of all
experience of the sublime, that is, the sublime as he himself describes it. Finding the sublime in the beautiful is what I call philosophical beauty. I then consider some aspects of Aristotle's analysis of tragedy in the Poetics, specifically his identification of the key elements of tragedy as those involving the experience of fear and pity, which leads to a catharsis of these emotions. Aristotle is famously unclear about what happens in this process of catharsis. I use the notion of philosophical beauty