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Experience Seeker: Australia's Distinctive Culture

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An analysis has been conducted by the tourism of Australia which classified typical sector over distinctive culture that would be interested and open-minded to the Australian experience, defined as the “Experience Seeker”. The experience seekers are highly ready for the Australia’s offer and willing to consume and pay more, have a longer vacation and go in to regional areas in Australia.
Experience Seekers spend more time on their travels and intended to explore nature, enjoy the coast, connects with the locals and have an adventure. They travel to gain self-esteem and a sense of accomplishment as well as to enrich their lives. They are adventurous, enjoy authentic personal experiences that they can talk about, place high value on experience

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