See appendices A, B, and C for an in depth analysis of Coach. APPENDIX A EXTERNAL ANALYSIS Where are the macro environmental condititions? Economic factors- If the economy is strong, people spend more money on luxury items. If unemployment rates are high, less people will be spending money on unnecessary items like luxury handbags and accessories. Sociocultural factors- consumer demographics affect sales in different parts of the world. Sales for luxury outerwear will be lower in areas such as India, due to the fact that saris and other traditional garments are worn. Technological factors- Advancements in technology create the possibility of new products as well as making online sales more easily accessible. This can help coach, as well as other luxury retailers, the ability to increase online sales. Legal factors- Different exporting laws pose as factors for companies to distribute their products as well as tax rates. Environmental factors- The sales of luxury outerwear, footwear, and other items in this industry vary depending on the weather. If it is winter, outerwear purchases should increase. If there are winter storms, distribution of products may be affected as well. Suppliers: -Outsourced manufacturing (toilet paper, store fixtures, utilities) -catalog supplies -employees -registers, paper, raw materials -Medium Power Substitutes: -Online/Catalog retailers -counterfeit products -JCPenney, Target, Macy’s -Low/Medium Power Buyers: -Women -Men -wide age
What is a coach? Webster dictionary says a person who teaches and trains athletes, a person who teaches and trains the members of a sports team and makes decisions about how the team plays games. What makes a good coach? Is it wins? Bobby Knight has 902 wins and many question his coaching tactics. Becker*The all-time leader in NCAA basketball wins is Harry Statam of McKendree, he has 1,088 wins but no national championships. Mike Kryyzewski has 1,018 win and 5 national championships. So what makes one coach better than another? How and what criteria can we use to measure? Can a coach with a losing record still be a good coach? Are all coaching with winning records good coaches?
Laws: Other countries have different laws regarding distribution, manufacturing and advertising. If the products are being manufactured in Thailand, there might be import tariffs.
If a group of students were asked who the biggest influence in their life was, many would say some kind of coach. The general thought that comes to mind when discussing coaching is athletic coaches, but coaching has a much broader spectrum. The major difference between a coach and other leaders is commitment. Coaches help build plans for success for their followers and then follow their progress until the goal is completed.
Economic: Being a non-necessity, luxury brand, companies took a hit during the economic downturn. Between 2006 and 2010, poor economic conditions created a .6% decline in industry sales. When customers have less discretionary income to spend, they are less likely to spend money on luxury products.
Being a sports coach is a stressful career, you have to have a bachelor’s degree. They also have to train in CPR and first aid and sometimes in sports safety and coaching fundamentals. Coaches use research to find new plays to use. Sport coaches use qualitative and quantitative research every week. Sport coaches have to be really good with kids or they could lose their jobs.
Demand depends on the Economy - Consumers buy more clothing when they have more disposable income and the economy is healthy. Under recessionary conditions, clothing stores sales can slow significantly. Economic factors that drive consumer spending, including personal income, consumer confidence, and credit availability, affect demand. When money is tight, consumers often cut discretionary purchases, including clothing and accessories.
Coaching is a two-way process, so being able to communicate with the coachee is a vital part of the coaching program. The coach should not be judgemental or try to impose or influence the coachee in any way. The communication from the coach needs be clear and precise at all times, so as not to cause any confusion.
The fourth section of the book which is profiling and coaching is described in 7 chapters. The section illustrates the variation between coaching specialties, and providing concrete successful coaches examples. These examples include relationship and creativity coaches, wellness and life coach, career and business coach, as well as leadership and executive coach among others. The book therefore touches on all couching specialties and thus, the book can be useful to anyone who wishes to develop a career in coaching. In addition, the book provide a holistic view of the coaching problem and thus, offering all possible solutions to the coaching problems (Allen & Grodzki, 2005).
The purpose of this memo is to communicate to you the management assertions and the risks related with the inventory accounting policy implemented by the company COACH Inc. The company’s inventory accounting policy is as follows:
Technological forces. Online retail purchases have been witnessing steady growth in the last few years. A successful retail company must have a strong presence
Over the last several years, the issue of employee motivation inside the workplace has been increasingly brought to the forefront. The reason why is because, globalization has been having an effect on the ability of firms to compete (which is placing more pressure on them). To deal with these challenges, most organizations are relying on their employees. The results are that those employers who are able to use this resource will be able to make adjustments quickly. This is when the firm will be able to maintain their dominance in the marketplace.
This behavior brings competitive advantages to the European luxury brands. Moreover, customers in different countries have different purchase behaviors. For instance, some countries’ customers are willing to move away from common recognized brand, because they want to purchase more exclusive products. Furthermore, because of the increasing speed of globalization, people are more likely willing to travel between different countries. These travelers will buy luxury good during their trips. In fact, Chinese tourists contributed over one third of sales in Europe. The luxury goods industry should notice to adjust the actual demand between local people and tourists in Europe
Economic: The luxury goods industry quickly rebounded following the United States economic downturn in 2001, partly due to the increasing trend of middle-income American consumers demanding luxury at every level. There will always be a luxury consumer, and they’ll continue to spend whether there are wars
REFERENCESBBC WEB SITEwww.bbc.co.ukCLARKS WEB SITEwww.clarks.co.ukKEY NOTEMARKET REVIEW 2006 CLOTHING AND FOOTWEAR INDUSTRYMINTEL MARKET REPORThttp://academic.mintel.com/sinatra/oxygen_academic/search_results/show&/display/id=220168THE TIMESONLINEhttp://business.timesonline.co.uk/tol/business/economics/article732688.eceVERDICT MARKETING WEB SITEwww.verdict.co.uk/marketing
Chinese strong appetite for luxury goods, its large market scale and consumers’ high purchasing power for luxury goods fostered by the current social value and atmosphere of showing off status and wealth will significantly make Hermes increase its oversea sales revenue.