External Analysis of Starbucks 1 Running Head: Starbucks

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External Analysis of Starbucks 1 Running head: STARBUCKS External Analysis of Starbucks Nancy Vu MGMT 4340 Strategic Management Dr. Uchenna Nwabueze March 6, 2011 External Analysis of Starbucks 2 Table of Contents 1.0.0. Executive Summary ...............................................................................................................4 2.0.0. Company History ...................................................................................................................5 2.1.0. Background ...........................................................................................................................5 2.2.0. Purpose of this study…show more content…
Rivals Anticipated Strategic Moves ....................................................................................35 3.3.3. Summary of Competitive Analysis .....................................................................................38 3.3.4. Key Success Factors ...........................................................................................................39 4.0.0. References ...........................................................................................................................40 External Analysis of Starbucks 4 1.0.0. Executive Summary The Starbucks Corporation is the largest coffee chain in the United States and internationally. To better understand the coffee industry, the purpose of the paper will provide a detailed external analysis on Starbucks’ global operations. Included in the study will be an explanation on Starbucks’ initial founding history followed by its background as well as the purpose of the study. In addition, the paper gives a detailed assessment of the external analysis which consists of six portions. The first portion is the general environment analysis of the coffee industry’s operations and the way it factors in the demographic segment, the economic segment, the political/legal segment, the socio-cultural segment, the technological segment, and the global segment. The second

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